Throughout 2024, The Faith Agency assisted one of its key clients, Adriatic Furniture, to implement a comprehensive overhaul of their online furniture presentation through the investment in a 3D product visualisation platform called Cylindo. The need for customers to be able to see the brand’s products from all angles, all colours and in all shapes has never been more important, and while the instore experience remains the premier way of retailing, the reality is that online is increasingly the first point of contact for many customers looking to conduct research before investing time and energy.
Cylindo is a platform that takes advantage of some of the latest in 3D rendering and visualisation and is used by the world’s most successful furniture retailers – it was an obvious choice for Adriatic to choose to partner with them.
The Faith Agency worked closely with the Adriatic Furniture team to select the key products to be featured and built within the platform, which also includes a full image creation tool, allowing us to bypass the traditional photoshoot environment to produce stunningly life-like photography that is the equal of anything we could capture in the real world.
Additionally, implementing the platform on their website means that customers can now see what these pieces look like in their own home, using complex augmented reality systems. We’ve just launched their “Adriatic Reality” campaign on the back of this platform, and the results are truly very impressive.
When combined with the brand’s recent ERP implementation as well as ongoing works to shore up their full ecommerce experience as well as new store openings, key sales periods and much, much more, it’s safe to say it’s been a banner year for Adriatic Furniture and The Faith Agency