In 1974, Francesco Catalano founded Adriatic Furniture. An Italian immigrant who started out in carpentry and woodworking to manufacture furniture transitioned to retailing, bringing Italian design, quality and style to Australian homes. In 2024, Francesco’s grandchildren now run Adriatic Furniture with this same ethos, delivering exclusive quality furniture at inexpensive prices across Melbourne. The Faith Agency are proud to help the brand celebrate their 50th year in operation across a range of activities planned to round out the year.
Underpinning our continued collaboration with Adriatic Furniture, we’ve helped to shape each of their sales promotions for the better part of two years. Their Birthday Sale creative was no different, evolving the presentation of the brand to emphasise quality products fully realised with the augmented-reality app, Cylindo. Each image used is created in a fully digitised studio space with a 360-degree product presentation and various propping available to us. The Birthday Sale message is very simple in and of itself, identifying ‘up to 50% off to celebrate our 50th birthday’. But the presentation when combined with visuals and layouts is very strong. We’re also tailoring several of our acclaimed “Why Wait” TVCs to feature product and price callouts and hero messaging to help push the promotion on region broadcast and digital catch-up (BVOD) TV.
We also wanted to offer something a little more exciting to Adriatic’s customers during this Birthday Celebration and so proposed a $10,000 trip to Italy for those who spend over $1,000 across September and October. With a minimum spend amount, we help to reward those who spend more, and the prize pool is very appealing for customers to consider taking the plunge in pursuit of a cushy Italian holiday. The Faith Agency helped to coordinate the travel idea and promoted it with its own bespoke creative concept shared across digital display, websites, in-store video and much more.
Finally, to help wrap out the year, without giving too much away, we’ve got Adriatic’s Black Friday and Boxing Day Sales which shape to be the biggest in the brand’s history. We also have a new lifestyle photoshoot planned to capture the latest and greatest of the brand’s new range. And how could we forget the impending launch of their newest store situated at Essendon DFO!
Keep an eye peeled for upcoming Adriatic activity, and if your interest is piqued by anything mentioned here, don’t be afraid to give us a bark!
