The Faith Agency has had a long-standing relationship with Calvary (formerly known as Japara), working with them for close to 10 years. Central to that connection has been our media activities, managing various campaigns across a variety of platforms.
We want to highlight the work that we’ve undertaken with Calvary Aged Care to manage their digital media campaigns. We’ve optimized Calvary Aged Care’s Google Ads campaign by creating localised marketing strategies to support their 50+ geographically diverse homes across Australia. By targeting each location, we’ve boosted brand awareness, promoted open days, and increased occupancy with strong engagement results. We’ve seen terrific results on this campaign over many years with occupancy levels high, and high conversion rates across the campaign.
In addition to our Google Ads campaign for their Aged Care services, we’ve also begun working with Calvary Home Care. We’ve launched a national digital campaign that includes both Google Ads and Meta (Facebook & Instagram). Home Care, unlike Aged Care, allows the customer to stay in their own home, with Calvary staff visiting them on a regular basis. This sector is growing rapidly, and the national campaign has seen positive results since its inception. Building on the digital campaign, we’ve also developed a targeted radio campaign for Calvary Home care to help build awareness and ultimately increase enquiry. Another benefit of working with a full-service agency like us is that all of these individual campaigns are booked with the knowledge about each of them, often with creative services tied in, such as scripting, design and output.
As a part of our ongoing media activity with Calvary, in recent years, we’ve helped to transition their Google Analytics accounts from Universal Analytics to GA4 tracking. Recently we have assisted with the Google Tag Manager set-up for the business’ impending new website launch, including the implementation of detailed conversion tracking. And of course, as most agency’s do, we have built a uniquely customised dashboard, not just for Calvary itself, but for different units within the business, ensuring that each department has clear, sector-specific reporting and insights at all times.
We truly value our relationship with Calvary and believe that our aged care industry experience is outstanding for an agency of our size in Melbourne. For more information about our media capabilities or our NFP/health care industry experience, please browse our new website, or feel free to give us a bark.