As we all know, the never-ending need for ‘content’ can be a laborious and frustrating challenge for many businesses. And to be honest, it’s no different when you’re an agency working for clients. Constant posting on social media requires new images and videos to be produced on a regular basis. Of course, it’s not always as straightforward as that, and often we need to be creative with how we coordinate these shoots to maximise outputs over a longer period of time.
For Britex Carpet Care, we organise one major photoshoot each year. In 2022, we launched their “Job Done Right. Job Done Britex” campaign highlighting their 3in1 Deep Cleaning Machine offer with a comprehensive shoot across three groups of actors all engaging with the machine. In 2023, we worked with Chantel Mila (@mama_mila_au) to champion their Everyday Range of cleaning products. For 2024 though, we needed to go back to the 3in1 Deep Cleaning Machine.
We set out to reproduce similar set-ups from 2022’s shoot, only with slight twist. The family would remain the same, but our roommates would be two women and our solo renter male. Otherwise, the problem-solution outputs would be exactly the same: identifying the problem, providing a solution and marvelling at the successful outcome. Critically, the key difference between the two shoots would be that everything would be shot on video, with stills pulled directly from the footage (whereas the previous shoot included only one scenario on video, and separate photography).
Given the planning that took place, we were confident that the approach would deliver a critical amount of good content for us to use on social media, cutting together different reels and image carousels to fill out the next 12 months of content. However, as we commenced with the pre-production of the video shoot, we identified the importance of shooting a set script across each of our three scenarios. While the initial idea wasn’t to produce a 30-sec advertisement, ultimately it became obvious that we could accomplish this feat.
We worked closely with key production partner Burninghouse to identify the correct location (in this instance, a large family home in Narre Warren North), and spent a full day filming 6 actors and 2 dogs. The outputs were extraordinary, and the client couldn’t have been happier.
After all assets had been delivered, The Faith Agency commenced work on pulling together the 30-sec TVCs. The three finished outputs tell a mostly visual story with humorous sound effects and a jaunty score underlining the simplicity with which customers can use the 3in1 Deep Cleaning Machine. These videos are running across digital platforms right now, with great response already.
Explore The Faith Agency’s video production capabilities today or get in touch with us to learn more about how we can help your never-ending quest for content.