When we began our partnership, BestDrive had been running Google Ads via a separate agency but had yet to see the desired results. It was obvious upon first glance that they lacked the appropriate budget required to generate their desired level of leads and had poorly structure campaigns leading to below-average performance.

While we worked on the account for more than two years, it hit its peak performance from January to October 2022, with the following outcomes.
• Ad Spend: Increased by 4.37x, from $26k to $139k.
• Website Traffic: Grew by 160%.
• Conversions: Increased by 7.72x, from 2,523 to 11,346.
• Cost per Conversion: Reduced by 38%.

Through a combination of budget optimisation, enhanced tracking, and campaign restructuring, we were able to surpass the client’s expectations, delivering substantial growth in both traffic and conversions while driving down costs.
When working on a PPC campaign with any client, new or old, the first step is always a comprehensive review of digital strategy. Identifying objectives and how they can be realised through digital advertising is critical to ensuring immediate return on investment. Our experience across countless clients in a whole host of different industries mean that if you’re considering pay per click advertising on Google or Meta, you should talk to our media team today.