Branding Strategy Agency

Members of our team have significant client experience so we understand the value of a dollar and how advertising must clearly achieve a result for your bottom line. And we also understand the power of dynamic, fresh creative in realising that goal.

Market Research & Analysis > Brand Positioning > Brand Identity Design > Brand Architecture > Competitive Analysis > Target Audience Identification > Brand Guidelines Development > Brand Launch Strategy > Digital Strategy > Content Strategy > Brand Experience Design > Performance Monitoring & Analysis >

More bang for your bite!

Our focused strategy development process is designed to clearly articulate your core brand essence and differentiating DNA. We follow that with our single-minded Comm Strat framework to act as a powerful springboard for ideation and creative development.

We apply tried-and-tested methodologies to identify your brand’s essence then develop insightful and effective communication strategies. And we do it with knowledge gained through years of client experience. Because we understand brands and business when few people look at the big picture, we can help deliver exactly what your business needs.

Branding Strategy work...

FAQs

how do you create a brand?
A brand can be defined is an experience. To create one, you have to understand and articulate what it stands for or represents. It can be expressed visually, in words and it should be clear enough to differentiate itself from other brands through a sustainable point of difference. As one of Melbourne’s leading branding agencies, we carefully consider the touch points in buyer behaviour that are most important to delivering a sale. By understanding their buying process, we seek to create brand personalities that attract and deliver market share for our clients
In setting an advertising budget, you should be mindful of what sales you are looking to achieve and relate your advertising spend to it. A percentage to sales is most common and for most small businesses it is in the vicinity of 5-8%. Ultimately, the market and the competition will have some bearing on your spend. Historically, studies have shown that if you want to achieve a certain market share you have to spend that share in advertising of the total market dollars spent. Branding strategy can help to deteremine an appropriate budget for advertising expenditure.

An external agency partner provides objectivity and an independent review of a business or brands using its knowledge, insights and skills to deliver effective ad campaigns. Creative branding agency staff have a collection of skills that is not available to an individual client as they offers specialisation and resources not easily duplicated. Fundamentally it’s important to have an outsider’s perspective of a brand as an advertising agency can more objective and are not constrained by history, politics or internal policy evolution Clients will benefit from an agency’s efficiency and ability to deliver cost effective services.

As one of Melbourne’s leading branding agencies, The Faith Agency work with a number of qualitative and quantitative research specialists to assist with projects that unearth customer brand truths that can be used to develop compelling and effective advertising campaigns. These are just one of our key branding services available to our clients.
The Faith Agency are not a public relations agency and concentrate on creative branding, brand strategy and media. Where PR is an important element in the communication mix, we collaborate and can recommend several specialist public relations agencies.
Valuing ideas is never easy but The Faith Agency has developed a number of different remuneration models to suit particular client needs. Intellectual property development is important for both client and agency, and , depending on the scope of work, The Faith Agency will develop a model to suit your budget and needs. Ultimately, there is a balance of skills needed and these are costed acording to both time and the complexity of the task. Many clients look to develop a budget for the year and agree on a mutually rewarding structure that is both cost effective, and that recognises the effort and success the agency has in delivering the client’s objectives.
Expected ROI varies according to the campaign. For television and radio, it might be measures of brand awareness and preference. Utlimately, it will come back to some financial measures including sales in units and dollars. Some campaigns can be defensive, and others may be more growth oriented in terms of market share. Digital advertising is more KPI oriented and results in terms of ROI are more easily measured in terms of exposure and conversion. We have experience across retail, FMCG and B2B and are confident of our ability to develop performance measures that reflect the success of our campaigns.
We believe industry experience is important and out team has an eclectic range of experience and knowledge which provide new perspectives and insights, as both customers and observers of human behaviour.
Customer feedback is important and we conduct regular performance audits with our clients on all aspects of our services. This process has resulted in long term relationships with our clients.
We have a range of insights that we draw on from market research, the media and our association with various think tanks and organisations who look at consumer trends both domestically and internationlly. We attend industry seminars and generally keep up to date with contemporary market trends that impact our industry. We have regular discussions with the key media players including Google and Meta where w are accredited suppliers.
We understand that advetising is one element of the marketing mix. We visit with customers and ensure we collaborate with their entire marketing department, internal teams and operating management. This varies by client but we have testimonials that will reflect our integrated approach.
Cost estimates and guidance are provided with every job according to the client brief. These are invoiced on completion of the job or progressively billed as discussed with the client. Cash flow management for media and production is a vital part of the service we supply with a policy of no surprises in relation to costs.

Often this depends on the products being marketed and the purchase cycle.Retail and FMCG campaigns normally yield earlier results as the products are bought regularly, however this is not always the case depending on market conditions and whether the product is new or not. The path to purchase and the purchase cycle are important determinants in how long it takes to yield results.

In a word the focus is always on the results we achieve for clients. Our clear, no-nonsense approach to marketing, coupled with our experience, knowledge and skills set mean that we provide high quality cost effective services in a one stop environment, not normally available through one independent agency of our size. We have a multi-faceted approach that integrates strategy, branding, design, creativity, digital with media planning and buying to create sustainabile campaigns that achieve meaningful results.

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