Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands.
Retail campaigns covering television, radio, press, and catalogues were also supported with extensive eDM programs and exclusive offers to ensure customers were engaged during a fiercely competitive period.
Results to date have been very strong with each retail brand making a significant contribution to market share growth for the group.
