Stringer Clark | Meet Dave Animated TVC

Animated TVC Production & Media Buying

Brief:

Produce a revitalised design of the long-standing brand ambassador, Dave, who started life as a stick figure almost 20 years ago. When the business brought advertising back onto the table, the first priority was to reinvigorate the Dave character, who is synonymous with the business across Western Victoria. Produced in conjunction with Melbourne animation house, Creative.

Deliverables:

Outcome:

Produced in close partnership with Stringer Clark and Creativa, we trialled multiple variations of the character design, ranging from more modern, realistic designs through to simpler evolutions of the original character, we struck a middle ground that moved the approach into the present without forsaking the past. The ads were incredibly well-received internally and the new character formed the basis of much of the brand’s renewed pushing into the Western Victoria marketplace.

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