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Faith Thinking | Nike Goes Back To The Future!

  • Direct-to-consumer
  • eCommerce
  • Marketing Strategy
Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purchase relationship via e-commerce channels or company owned stores. It bypasses the wholesale intermediaries and takes responsibility for the customer jo…
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Happy 21st Birthday

Happy 21st Birthday

Twenty-one years ago, in July 2003, we established The Faith Agency with a clear vision “to provide our clients with commercial advantage through clever creative thinking”.  Central to that objective …
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Do Double Standards Apply?

Do Double Standards Apply?

The authorisation of advertising material in the public domain is something that needs more discussion.  For most ad campaigns the industry sets high standards in terms of producing communication mate…
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Adriatic and Faith couldn’t wait

Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client …
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A Bit of Everything with Anthony Grice

In the latest of his ‘A Bit of Everything’ series meeting retail industry leaders, David Trussler caught up with CEO of Clark Rubber Anthony Grice. The exchange provides some context and background to…
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The decline of traditional TV

The Decline of Traditional TV

The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all relied …
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Bunnings catalogues are no more.

Whilst not unexpected the decision by Bunnings to axe catalogues in favour of a digital format continues the rapid migration of advertising literature away from the mailbox. The days of crowded letter…
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Data Cleansing is a Good Idea

Recently I have been working with a client who has inherited an old database of names on their internal CRM.  A quick review by our digital team suggested that a lot of the names just did not stack up…
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Greenwashing and class actions

Greenwashing & Class Actions

This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are funded…
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Ad land faces new battleground

One of the interesting things about working in agency land across a broad section of clients both large and small is that you see a microcosm of Australian business that few politicians or media comme…
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Pinarc opens a new office

From time to time, you have the privilege of working on a brand that is doing great things in the local community.  One recent example for us has been the opening of a new office in Melton for disabil…
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The importance of Trust

One of the concerning issues within society over the last few months has been the number of surveys that have identified that Australians are generally more unhappy than a decade ago, and have lost tr…
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Market Insights Research Report

For many of us, the last 24 months have been a rollercoaster, a game changer, a kick in the pants that has permanently altered the way we work and the way we play. For us here at Faith, we’ve been inc…
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Time to Get Ready for Web 3.0!

It was a real game changing moment when the world wide web became accessible in 1993. A whole new inter-connected world opened up in a manner that we had never experienced before. The social as well a…
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PTP Has Really Changed

  When I first studied marketing, ‘Buyer Behaviour’ was a subject that focused on Maslow’s Hierarchy of Needs and the importance of quantitative and qualitative research. In the simple ecosyst…
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#Support Prahran Market

Flashback to September 2021. Melbourne is in the grips of lockdown number 6, seemingly with no end in sight. Prahran Market, Melbourne’s oldest and most historic market has been rocked by being listed…
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Savour

After nearly two years of restrictive movement most Australians are looking forward to reconnecting with their families and loved ones at Christmas.  Despite the new variance and an acceptance that li…
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Don’t Stop The Clock

Now that re-opening is a reality it is interesting to contrast the way many marketers are looking to the future. James Wright a founding partner of Melbourne based ‘Sayers’ in a recent Financial Revie…
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Meet me in the Middle of the Air

I was watching an Australian film recently called ‘The Merger’ and listening to a Paul Kelly song, when I was reminded of a television commercial Faith produced for Sacred Heart Mission in 2008. Writt…
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Lockdown 5.0 .Whats next?

Most of the people I speak to are finding Lockdown 5.0 more difficult than any of the others we have endured.  The virus has mutated into a new strain and will no doubt, in time, mutate again.  I don’…
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