Over the past 21+ years, we’ve seen various technologies, media platforms, and creative styles evolve dramatically within the advertising sphere. At The Faith Agency, we have always been driven to apply these innovations within our client work, showcasing our adaptability and creativity throughout our history as a Melbourne-based agency.
However, as we continued to push the boundaries for our clients, we realized it was time to turn that creative lens inward. An opportunity to showcase the creativity that we are not only capable of, but have been delivering consistently to our clients. This realization set the stage for an exciting journey of refreshing our identity.
Brand refreshes are more than just a simple logo update or an extra accent colour; it’s about capturing the essence of who we are, what we believe in, and how we want to be perceived to potential and current clients. For us, it was a process of self-reflection, creativity, and innovation—a chance to align our visual identity with the dynamic, forward-thinking spirit that defines our agency. Forging a deeper connection with our tagline of ‘your brand’s best friend’.
Over the last eight months, we have worked tirelessly behind the scenes to develop a new look that reflects our commitment to excellence and our passion for creativity. This new era of The Faith Agency isn’t just about aesthetics; it’s about embodying the values and ethos that have always driven us. From the initial brainstorming sessions to the countless hours spent refining our new brand identity, every step of the process was a labor of love, fueled by our desire to better represent the agency we’ve become.
Staying true to our roots our iconic scotty dog logo has been given a fresh new coat and a bounce in its step, with a vibrant new colour palette to match! One of the most exciting additions from our time behind the scenes is our new 3D animated dog mascot. Breathing new life into our visuals, this playful yet professional pup symbolizes our commitment to creativity and our willingness to embrace new, innovative approaches.