Look, we’d never sit here and say that we are one of the leading search engine optimisation agencies here in Melbourne, but what we would say is that if you are after an SEO consultant to play nice with the rest of your marketing initiatives, you can trust The Faith Agency to deliver a grrrreat result.
But what does a search engine optimisation agency in Melbourne actually do? SEO has a bit of a bad rap out there due to its slightly-more-than-opaque nature, lack of immediate results and a general sense of misinformation around what it does for businesses. However, when you have the right balance of competitive, yet attainable keywords, on-page optimisation that doesn’t look like Chat GPT wrote it and backlinks that aren’t so bad, you can end up with a really nice, solidly built platform that can dramatically enhance your brand’s health and wellbeing. Think of a search engine optimisation agency as a day spa for your brand.
So, where do we start? SEO consultants will always aim to deliver you a comprehensive keyword list: phrases and terms that most appropriate reflect what your business does. This list will break down the monthly search volume, competitiveness and your current rank for each. Each brand will have a different mix depending on what they do (not to mention what they want to do as well). However, a good SEO agency will have a vested interest in you ranking well and so will develop an understanding of your product or service and will help to shift your thinking to find the perfect set of keywords.
Next up, your search engine optimisation agency will review your website and make a raft of optimisation recommendations. From titles, headers and on-page copy, to back-end updates like meta tags and internal linking, a good SEO consultant will know the dos and don’ts to ensure that your site is optimised correctly while still maintaining important tonality and presentation. After all, what’s the point of ranking well if your sentence structure is stuffed! And of course, ongoing on-page optimisation is crucial too. Blog posts, on-page copy adjustments and new landing pages can all be provided or at the very least suggested to help really move your ranks in the right direction.
Finally, and this is the hard part, begins the backlinking. Having a set of keywords is nice, and a well-optimised website is great, but without ongoing backlink building, you’ve got no hope. The really best SEO agencies in Melbourne (and indeed, globally) will have a strategy to ensure that they are building links in an appropriate manner, without any janky content going out to the masses, never really for public consumption but in such a way that makes a tangible difference to your performance. Again, it’s a difficult concept to wrap your head around, but this content is not for humans (that’s what the website is for). Instead, this is all about Google robots. But it’s easier said than done, and only the best search engine optimisation agencies can deliver quality backlinks that don’t hurt your position.
Now’s the part where I tell you to talk to The Faith Agency. Honestly, we do this for our own website (hell, that might be how you found this article in the first place) and it makes such a difference. If you want to talk about how search engine optimisation can help put your business on the map, talk to Melbourne’s top SEO agency (I know, I wasn’t going to say that, but hey, gotta optimise somewhere!).