Over the last six months, Adriatic Furniture has made a transition to use new technologies in the presentation of its furniture on its website. The need for customers to be able to visualise a product in their home and to do their research online has seen the company make a significant commitment to 3D product visualisation. Working with European technology company, Cylindo, Adriatic has made a significant investment in the development of its product range using the latest software techniques used by the world’s most successful furniture retailers.
The Faith Agency has worked closely with the Adriatic Merchandise team to deliver a range of new photography and 360-degree images of furniture products that will be rolled out on the website over the next few months to enhance the customer experience. This will also include augmented reality. The company has also just gone live with a new enterprise Pronto management software system that is designed to improve supply chain management and to continue improving the backend office functions to world best practice.
The Faith Agency and the Adriatic Marketing team are also working on their latest store opening at Essendon DFO in Melbourne.