Adriatic Furniture, a family retail furniture business of nearly 50 years, has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network and online business. “We have tried different models in recent years and enjoyed good success, but with a dynamic and changing marketplace we just felt that it was a good time for some fresh eyes and some fresh thinking’ said Lenny Catalano, Group General Manager. “The market continues to evolve, and we are keen to grow our footprint and wanted to partner with an agency that could provide the expertise and services to build our network”.
The win follows several recent account gains for Faith who this year are celebrating their 20th anniversary. “Adriatic are an iconic brand in the Victorian marketplace, and we are delighted to have the opportunity to work with them across all aspects of their business” said Ben Crocker Faith Partner. Faith will handle Adriatic’s retail campaigns, digital and media activities as well as several new development opportunities.