Our goal is to build your brand through fresh creative executions that reach every touchpoint in an evolving media landscape. We achieve this through an idea generation process that’s fuelled by consumer insights. At the outset, we recognise that an idea must be relevant – to your brand and your customers – and also be different so it’s seen and a connection is made.
We’re a full-service agency differentiated by the dynamic fusion of real-world marketing experience and fresh creativity. We do it all – from campaign development to its roll out across targeted touchpoints; from videography and photography to packaging design and development. We have a wealth of experience across Retail, Automotive, FMCG, Government, and Not-for-profit. Our retail clients span corporate as well as independent retailers. We know how to sell.
Regardless of the timeframes and size of project, we leverage the latest platforms and programs including AI-enhanced software to deliver creative that works – on time, and on budget. Significantly, we recognise the importance of Media as an in-house resource – we don’t outsource it – encouraging it to play a vital role in idea generation and execution.
Digital advertising and marketing is focussed on building relationships, developing engagement and creating behavioural change online with targeted audiences. To achieve that, digital advertising and marketing will be employed across a variety of channels including content development, search engine optimisation (SEO), google ads (SEM), video content advertising, email marketing, social media and website development.
Digital marketing works in a very similar way to marketing across other communications channels. You begin by clearly defining your objectives. You then research and build a relevant audience profile and create personas to be targeted. Digital strategies are then developed to work across a variety of online channels to create engagement (and in many cases) develop leads that generate sales, repeat purchases and loyal customers. Results are measured and strategies are optimised.
Video production costs can vary significantly and will be dependent on the scope, duration and complexity of the project. Costs to produce a video can be influenced by the style of video under development (i.e. brand ad, explainer video, testimonial), extent of production team required, and location(s) to be shot. As a guide a video can cost from $2,500 to $50,000+.
The three stages of video production are pre-production, production, and post-production. Pre-production involves planning, scripting, logistics and cost confirmations. If talent is required, screen testing is conducted. Storyboards are also developed with the Director providing a treatment designed to enhance the approved script. Production is the actual filming or recording of content. Post-production includes editing, sound design, and final touches.
Integrated marketing provides a consistent brand message across multiple channels. Omnichannel marketing is all about creating a consistent brand experience across multiple channels. Channels can vary from physical (stores) to digital (websites and apps). Both integrated and omni-channel marketing have the purpose of ensuring the customer receives a consistent and persuasive message that is timely and reflects their personal media consumption preferences.
In-house services are performed by a company’s internal team, while outsourced services are provided by external agencies or contractors. In-house can offer more control and familiarity, while outsourcing can provide specialised expertise and cost-effectiveness.
Onboarding at The Faith Agency is a structured and streamlined process to ensure our clients are happy with the services they receive. Effective onboarding typically involves setting clear goals and expectations, assigning tasks to specific team members, and establishing regular communication processes where outcomes and costs remain accountable to all.
Creative development with an integrated advertising agency can lead to more cohesive campaigns, leveraging diverse expertise and ensuring consistent messaging across multiple channels. This approach can result in a stronger brand identity and more effective communication with target audiences.
Campaign costs vary widely depending on factors such as scope, duration, and channels used. Metrics to measure campaign success may include ROI, engagement rates, conversions, brand awareness/preference, and customer acquisition costs.
The timeline for developing a campaign depends on its complexity but typically ranges from a few weeks to several months. Key creative elements of a campaign often include brand strategy, central creative concept, visual identity, messaging strategy, and channel-specific content planning.
Campaign management involves planning, execution, monitoring, and optimisation across various channels. This includes coordinating team efforts, tracking performance metrics, and making data-driven adjustments to improve campaign effectiveness.
The Faith Agency has built up an enviable showcase of experience that extends across a diverse set of brands as well as industries from automotive, retail, FMCG and B2B. Click here for case studies.
