Minimax

Minimax | Paid Media Activity

For almost a decade, The Faith Agency has successfully managed the media strategy for leading Australian kitchenware retailer, Minimax. With a strong presence in Hobart, Melbourne, Geelong and Adelaide, Minimax utilises a targeted, data-driven approa…
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Minimax New Store TVC & Radio 2021

In November 2021, Minimax moved their flagship Hobart store after over 30 years in its previous location. As one of Australia’s premium homewares retailers, Minimax have had a lot to deal with over the last two years, with staffing issues and lockdow…
READ ON

Minimax ‘Noël’ Catalogue – 2018 Finalist

For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style,…
READ ON

New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decis…
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The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for qua…
READ ON

Minimax | Paid Media Activity

For almost a decade, The Faith Agency has successfully managed the media strategy for leading Australian kitchenware retailer, Minimax. With a strong presence in Hobart, Melbourne, Geelong and Adelaide, Minimax utilises a targeted, data-driven approach to media planning and buying in order to drive increased reach and engagement during their key promotional periods. During each […]
READ ON

Minimax New Store TVC & Radio 2021

In November 2021, Minimax moved their flagship Hobart store after over 30 years in its previous location. As one of Australia’s premium homewares retailers, Minimax have had a lot to deal with over the last two years, with staffing issues and lockdowns meaning the brick-and-mortar retail experience was significantly hindered. However, with a burgeoning online […]
READ ON

Minimax ‘Noël’ Catalogue – 2018 Finalist

For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style, quality and uniqueness. Faith has worked with Minimax for several years now, having assisted in the […]
READ ON

New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decision to implement a name change had to be carefully managed. […]
READ ON

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands. Retail campaigns covering television, radio, press, and […]
READ ON

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