Thrifty Link

Thrifty-Link Hardware

Over a fifteen-year period, The Faith Agency played a pivotal role in Thrifty-Link Hardware’s advertising and marketing program. At its peak, Thrifty-Link had approximately 330 retail stores that were independently owned and managed. It was also a tu…
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Day of the Dad

Father's Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father's Day noise, Faith used 'Dad humour' as the focus for the integrated campaign. This approach was developed across catalogue creative,…
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Thrifty-Link Hardware

Over a fifteen-year period, The Faith Agency played a pivotal role in Thrifty-Link Hardware’s advertising and marketing program. At its peak, Thrifty-Link had approximately 330 retail stores that were independently owned and managed. It was also a tumultuous period as big box retailing – namely Bunnings within the hardware sector – was aggressively taking market […]
READ ON

Day of the Dad

Father’s Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father’s Day noise, Faith used ‘Dad humour’ as the focus for the integrated campaign. This approach was developed across catalogue creative, in-store POS, video content and an online promotion. To generate further cut-through, along with […]
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