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From Carpet Choice to Choices Flooring

  • Brand Identity
  • Campaign Creative
  • Marketing Strategy
Faith has a heritage in working with retail brands.  We were fortunate to work on the Choice flooring business for five years seeing them transition from Carpet Choice to a new brand, Choices Flooring.  Flooring is a challenging business in that the market is characterised by a range of national and state brands, none of whom on their own boast a critical mass.  The corporates are basically Harvey…
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Faith Thinking | Happy 21st Birthday!

Faith Thinking | Happy 21st Birthday!

Twenty-one years ago, in July 2003, we established The Faith Agency with a clear vision “to provide our clients with commercial advantage through clever creative thinking”.  Central to that objective …
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Adriatic and Faith couldn’t wait

Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client …
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A Bit of Everything with Anthony Grice

In the latest of his ‘A Bit of Everything’ series meeting retail industry leaders, David Trussler caught up with CEO of Clark Rubber Anthony Grice. The exchange provides some context and background to…
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The decline of traditional TV

The Decline of Traditional TV

The writer’s strike in the US highlights some of the challenges that traditional TV is facing as the constant struggle for eyeballs continues.  NBC, Disney, Paramount, and Warner Bros have all relied …
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Bunnings catalogues are no more.

Whilst not unexpected the decision by Bunnings to axe catalogues in favour of a digital format continues the rapid migration of advertising literature away from the mailbox. The days of crowded letter…
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Data Cleansing is a Good Idea

Recently I have been working with a client who has inherited an old database of names on their internal CRM.  A quick review by our digital team suggested that a lot of the names just did not stack up…
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Greenwashing and class actions

Greenwashing & Class Actions

This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are funded…
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Ad land faces new battleground

One of the interesting things about working in agency land across a broad section of clients both large and small is that you see a microcosm of Australian business that few politicians or media comme…
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Pinarc opens a new office

From time to time, you have the privilege of working on a brand that is doing great things in the local community.  One recent example for us has been the opening of a new office in Melton for disabil…
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The importance of Trust

One of the concerning issues within society over the last few months has been the number of surveys that have identified that Australians are generally more unhappy than a decade ago, and have lost tr…
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Market Insights Research Report

For many of us, the last 24 months have been a rollercoaster, a game changer, a kick in the pants that has permanently altered the way we work and the way we play. For us here at Faith, we’ve been inc…
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Time to Get Ready for Web 3.0!

It was a real game changing moment when the world wide web became accessible in 1993. A whole new inter-connected world opened up in a manner that we had never experienced before. The social as well a…
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PTP Has Really Changed

  When I first studied marketing, ‘Buyer Behaviour’ was a subject that focused on Maslow’s Hierarchy of Needs and the importance of quantitative and qualitative research. In the simple ecosyst…
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#Support Prahran Market

Flashback to September 2021. Melbourne is in the grips of lockdown number 6, seemingly with no end in sight. Prahran Market, Melbourne’s oldest and most historic market has been rocked by being listed…
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Savour

After nearly two years of restrictive movement most Australians are looking forward to reconnecting with their families and loved ones at Christmas.  Despite the new variance and an acceptance that li…
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Don’t Stop The Clock

Now that re-opening is a reality it is interesting to contrast the way many marketers are looking to the future. James Wright a founding partner of Melbourne based ‘Sayers’ in a recent Financial Revie…
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