The launch of BP’s Ultimate Diesel Fuel was a great opportunity for The Faith Agency to showcase its ability to deliver an engaging campaign that spanned digital, in-store, video production and a national competition.
Having secured great talent in the form of motor racing identity Steve Richards, content was filmed across locations in Melbourne and Queensland. The video provided a great opportunity to showcase our skills as we scripted, directed, edited and produced a compelling central story line with a respected brand ambassador. Sophisticated 3D animation that focussed on the injection process, was presented across all creative elements and provided a simple, visual reinforcement of the superior fuel benefits.
Under a tight schedule and cost structure The Faith Agency delivered a B2B campaign that targeted transport industry executives, truck drivers and owner operators. The BP sales team was also armed with extensive collateral support that was geared to educate and persuasively bring new customers and outlets on board.
Widespread, rapid product adoption was the clear and successful outcome.
