Britex | Chantel Mila Influencer Campaign

Social Media Influencer Strategy, Implementation & Management

Brief:

Identify a key brand influencer for the client to help connect with a broader audience. Looking to reach new users online across Facebook, Instagram and TikTok, The Faith Agency undertook significant research and consideration to select a social influencer who would align with the brand and its values, while also presenting its products in the best possible light.

Deliverables:

Digital Display
Influencer Management
Organic Social Media
Paid Social Media
Photography

Outcome:

Working with Sydney talent agency, Born Bred Talent, we selected Instagram’s Clean Queen, Chantel Mila, as our key brand influencer. With Chantel, we produced a series of hero images that were expanded into social ads, digital display GIFs and website collateral. We expanded on an existing creative concept for their Everyday Range of cleaning products and had a terrific campaign (which is due to be extended in October 2024).

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