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Twenty-one years ago, in July 2003, we established The Faith Agency with a clear vision “to provide our clients with commercial advantage through clever creative thinking”.  Central to that objective was the recognition that “clever creative thinking…
Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client and film production house. View BandT Article …
Whilst not unexpected the decision by Bunnings to axe catalogues in favour of a digital format continues the rapid migration of advertising literature away from the mailbox. The days of crowded letterboxes as you come home from work are gone. Let’s f…
This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are funded and advertisers need to exert extreme caution. O…
From time to time, you have the privilege of working on a brand that is doing great things in the local community.  One recent example for us has been the opening of a new office in Melton for disability service provider, Pinarc Disability Support.  …
Spend $15,000 or more on a digital project and pay it off in four equal installments. Due to COVID-19, the road back for many businesses will undoubtedly be a challenge. However, we do know that countries that have been in lockdown and restarted, the…
Faith Express is a new turnkey solution for producing social media and online video content,  faster, cheaper and quicker.   It complements internal advertising teams and uses the very latest in cloud based technology to produce videos that sell and …
Faith has long been an advocate of an integrated model for clients where creative, media, and emerging technologies such as ‘digital’, are equally relevant in delivering effective communication solutions for our clients. From July 1st the decision to…
Working with strategic partner Pure SEO, Faith can now offer a comprehensive suite of SEO services to complement its existing digital offering. This includes, SEO optimisation for improved organic listings, and conversion rate optimisation. “The ma…
Twenty-one years ago, in July 2003, we established The Faith Agency with a clear vision “to provide our clients with commercial advantage through clever creative thinking”.  Central to that objective was the recognition that “clever creative thinking” was moving beyond the conventional view within the advertising industry. Keep in mind that “digital” was in its […]
With so much ‘noise’ with the recent federal budget and the worries around the escalating cost of living it would be remiss if we did not reflect on the technology opportunities that business currently has.  We are, despite the recent news of the Telstra retrenchments and the growth of consultant work as cost-cutting advisors, living […]
Like most business sectors, the advertising industry has had a recent preoccupation with artificial intelligence (AI). Perhaps more specifically, what will be the impact of the promised “super charged” efficiency? Will it mean the demise of certain ‘traditional’ advertising roles? How will the agency business structure adapt to remain effective and profitable? Rather than add […]
Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network and online business.   “We have tried different models in recent years and enjoyed good success, but with a dynamic and changing marketplace we just felt that […]
Whilst not unexpected the decision by Bunnings to axe catalogues in favour of a digital format continues the rapid migration of advertising literature away from the mailbox. The days of crowded letterboxes as you come home from work are gone. Let’s face it, it’s becoming more costly and customers are more attuned to their needs through digital means. […]
Set to entice new generations to enjoy the rich, full flavoured Rosella. \https://www.youtube.com/watch?v=8KmFJjDEJSE Soup brand of 125 years, Rosella, is looking to expand its reach to a new generation of soup lovers. Rosella recently made the transition from canned soups to the environmentally positive Tetra Pak cartons. As part of its goal to secure greater market […]
This month’s issue of Company Director has a great article on the risks of greenwashing.  Legal cases are on the rise. Uncertainty exits over changes to Australian laws on how class actions are funded and advertisers need to exert extreme caution. Oil and gas giant, Santos, are just one of many companies being challenged over […]
From time to time, you have the privilege of working on a brand that is doing great things in the local community.  One recent example for us has been the opening of a new office in Melton for disability service provider, Pinarc Disability Support.  With a strong heritage in Ballarat and nearby regional areas they […]
Spend $15,000 or more on a digital project and pay it off in four equal installments. Due to COVID-19, the road back for many businesses will undoubtedly be a challenge. However, we do know that countries that have been in lockdown and restarted, the snapback growth has been better than anticipated. Australia is well placed […]
Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region.  Offering a complete tyre and auto solution, BestDrive has been a leading retail brand in Europe and Asia since 2006 and is the […]
Some of you may be aware that I am a director of NFP -The Pancare Foundation that raises money for research into pancreatic cancer. Sadly Pancreatic Cancer has one of the lowest survival rates of all the major cancers, with statistics changing little over the last forty years. Each year we run a major fundraising […]
Faith Express is a new turnkey solution for producing social media and online video content,  faster, cheaper and quicker.   It complements internal advertising teams and uses the very latest in cloud based technology to produce videos that sell and meet the communication objectives of a client.  Faith have collaborated with Melbourne based production company York […]
Faith has long been an advocate of an integrated model for clients where creative, media, and emerging technologies such as ‘digital’, are equally relevant in delivering effective communication solutions for our clients. From July 1st the decision to integrate our media and creative businesses is a further reflection of our confidence in this model. We […]
Working with strategic partner Pure SEO, Faith can now offer a comprehensive suite of SEO services to complement its existing digital offering. This includes, SEO optimisation for improved organic listings, and conversion rate optimisation. “The market is often in a state of confusion with SEO so we have, with our new arrangements, a basis to […]

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