Branding Strategy

Refresh the video content for longstanding financial services product, Homesafe Wealth Release, while also revitalising their brand and web presence. Working with production partner Burninghouse to pitch for the business, develop creative concepts and rebranding elements. We needed to continue to tell customers’ stories in a way that could provide real cut through and identify their unique point of difference.
Capture the launch of Freighter Group’s rebranding efforts, including walking customers around their manufacturing facility, the launch event itself and the post-launch dinner. Footage needed to serve multiple purposes for both the new video as well as advertising efforts into the future, edited into a compelling and concise video. Video production partner Burninghouse figured prominently in the delivery of the finished product.
Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
Refresh the video content for longstanding financial services product, Homesafe Wealth Release, while also revitalising their brand and web presence. Working with production partner Burninghouse to pitch for the business, develop creative concepts and rebranding elements. We needed to continue to tell customers’ stories in a way that could provide real cut through and identify their unique point of difference.
Capture the launch of Freighter Group’s rebranding efforts, including walking customers around their manufacturing facility, the launch event itself and the post-launch dinner. Footage needed to serve multiple purposes for both the new video as well as advertising efforts into the future, edited into a compelling and concise video. Video production partner Burninghouse figured prominently in the delivery of the finished product.
Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.

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