BVOD

Capture sufficient video content to assist with Britex’s content marketing requirements. Turn footage into brand ads while also drawing out hero images for use across a variety of platforms. We know Britex needs content, so we planned out a shoot that involved us getting as much as possible across a similar set of actions: identifying the problem, providing the solution and witnessing the outcome. These actions were replicated by different sets of actors all representing the different target audiences.
Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
Produce a revitalised design of the long-standing brand ambassador, Dave, who started life as a stick figure almost 20 years ago. When the business brought advertising back onto the table, the first priority was to reinvigorate the Dave character, who is synonymous with the business across Western Victoria. Produced in conjunction with Melbourne animation house, Creative.
Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign
Capture sufficient video content to assist with Britex’s content marketing requirements. Turn footage into brand ads while also drawing out hero images for use across a variety of platforms. We know Britex needs content, so we planned out a shoot that involved us getting as much as possible across a similar set of actions: identifying the problem, providing the solution and witnessing the outcome. These actions were replicated by different sets of actors all representing the different target audiences.
Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
Produce a revitalised design of the long-standing brand ambassador, Dave, who started life as a stick figure almost 20 years ago. When the business brought advertising back onto the table, the first priority was to reinvigorate the Dave character, who is synonymous with the business across Western Victoria. Produced in conjunction with Melbourne animation house, Creative.
Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign

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