Creative Development

Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
Produce a fully realised strategic campaign aimed at retargeting customers who last hired a Britex 3in1 Machine 12 months ago. With hiring data coming through from a variety of manual sources including Bunnings, Coles and Woolworths hire form completions, we needed to find a system to help keep things organised and aligned with our email database. Creatively, we needed something to really emphasise the accumulation of a year’s worth of mess that needs to be cleaned up thanks to Britex.
Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
Produce a fully realised strategic campaign aimed at retargeting customers who last hired a Britex 3in1 Machine 12 months ago. With hiring data coming through from a variety of manual sources including Bunnings, Coles and Woolworths hire form completions, we needed to find a system to help keep things organised and aligned with our email database. Creatively, we needed something to really emphasise the accumulation of a year’s worth of mess that needs to be cleaned up thanks to Britex.

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