Strategy

Produce four hero videos for the ACCC's Scam Awareness Week 2024 campaign, sourcing the four individuals to be highlighted (each of whom had to be victims of a scam), in a timeframe of less than one month. Produced in conjunction with Melbourne production partner, Burninghouse.
Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign

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