TV

Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
Produce a revitalised design of the long-standing brand ambassador, Dave, who started life as a stick figure almost 20 years ago. When the business brought advertising back onto the table, the first priority was to reinvigorate the Dave character, who is synonymous with the business across Western Victoria. Produced in conjunction with Melbourne animation house, Creative.
Effectively launch a new product range from the longstanding Australian brand. Devondale Juices came to The Faith Agency to help realise a strategic campaign for their new Sparkler range of low-sugar fruit juice drinks. Creative needed to offer real cut through and campaignability while media buying needed to be tightly managed, delivering quality reach on a limited budget. There was also a need to update the brand’s website, previously built by The Faith Agency.
Produce a revitalised design of the long-standing brand ambassador, Dave, who started life as a stick figure almost 20 years ago. When the business brought advertising back onto the table, the first priority was to reinvigorate the Dave character, who is synonymous with the business across Western Victoria. Produced in conjunction with Melbourne animation house, Creative.

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