Devondale Beverages has launched its new Sparkler range of fruit based sparkling drinks with a bold commercial created in collaboration with Melbourne advertising agency, The Faith Agency.
New Devondale Sparklers. Real Grape. Real Mango. They say they add a refreshing sparkle to any occasion. But what is that sparkle? Who are ‘they’? And what is this ad? Developed to answer all these questions and more, the new “Adds Real Sparkle” campaign is aimed at presenting a slightly off-kilter approach to the traditional taste test scenario. Featuring Australian comedian, Dan Rath (Guy Montgomery’s Guy Mont-Spelling Bee, Neurotic News), the commercial is the brainchild of The Faith Agency, long-standing Melbourne ad agency, who partnered closely with content production company Burninghouse to bring their ideas to life.
Ben Crocker, Account Director and Partner at The Faith Agency, commented on the approach: “When you start throwing around ideas in the room, you never quite know what direction things will take. Even as we began to lock into the direction we all engaged with the most, we were still not sure exactly how it would come together. But we knew the idea was right, and partnering with Burninghouse helped to fully realise the vision we had. It’s a banger.”
Charlie Porter, Head of Content and Partner at Burninghouse, says, “We’re so thrilled to continue our very fruitful relationship with The Faith Agency; Ben and the team there have been strong collaborators of ours for some time. While we know what they’re capable of, I must say, even we were blown away by this idea and had a blast bringing it to life.”
Says Mark Connolly, General Manager – Marketing, “Launching a new product is always a big deal, but we had ‘faith’ in our long-standing relationship with the team at The Faith Agency that they could deliver the goods. And they (along with Burninghouse) knocked it out of the park.”
The new product launch and campaign from Devondale represents the latest move from Australian family-owned Sabrands bringing together some of Australia’s most beloved brands including Sunraysia Juices, Rosella Soups & Sauces, Blue Banner Pickled Onions and CLR Cleaning Products.
The commercial has been developed as a 30-sec, 15-sec and 6-sec for various digital activations across Meta, YouTube and BVOD platforms, rolling out in the coming months.
Client: Devondale Beverages
General Manager – Marketing: Mark Connolly
Marketing Manager: Andre Estrella
Creative & Media Agency: The Faith Agency
Account Director: Ben Crocker
Media Director: Megan Butler
Creative Director: Terence Hammond
Art Director: Nerio Nespeca
Production House: Burninghouse
Head of Content: Charlie Porter
Head of Production: Tim Anderson
Director: Oliver Waghorn