The Good Food and Wine Show (GFWS) team has completed an advertising review of their four shows across Australia following a major piece of strategic research with Melbourne based research firm, Nature, at the end of 2022. Newly appointed Senior Marketing Manager for the Good Food and Wine Show, Marnie Nichols, has appointed Faith to handle the media buying and creative execution for the shows with SEM and Meta being handled by DataSauce.
“We were excited by the strategy and approach Faith presented with clear consideration for the audience. Based on our research findings, we are bringing a greater focus on content, creative, digital and video to our media mix. A fresh approach and greater collaboration across our marketing partners will help us maximise our brand impact and continue to grow the shows and deliver results for our partners, exhibitors and attendees”. Marnie said.
The Good Food & Wine Show is in its 22nd year with the first 2023 show scheduled for Melbourne, on May 19-21st at the Exhibition Centre (MEC) followed by the Sydney show in June. The new campaign strategy is in the process of being launched and rolled out with various media components. PR is being handled by Pressed PR and Hunter Communications for the Perth show.