Homesafe Wealth Release has launched its new TVC campaign highlighting real customers speaking about their experiences, created in collaboration with content production company Burninghouse and Melbourne advertising agency, The Faith Agency.
Since 2005, Homesafe Wealth Release has helped older Australians access the equity in their homes through a unique debt free solution that has proven to be a popular alternative to a reverse mortgage. With thousands of satisfied customers being able to enjoy their retirement and do everything they want to do without fear of financial hardship, it’s no wonder Homesafe were able to source four willing customers to appear in their latest TV commercial. Shot in and around each of the customers’ homes, each of them shares the positive outcomes of having chosen Homesafe, resulting in an ad that is a strong call-to-action for Australians in similar positions.
Ben Crocker, Account Director and Partner at The Faith Agency, commented on the commercial: “With a product like Homesafe Wealth Release that offers such a positive outcome for customers, it was obvious we needed to highlight their stories. But where previous advertising for the business had focused on one customer’s story at a time without a strong emphasis on those positive outcomes, we knew what we needed to do to tell a really convincing story.”
Tim Anderson, Head of Production and Partner at Burninghouse, says, “The coordination involved in a shoot such as this, travelling from Bundoora in Melbourne’s north down to Rosebud on the Mornington Peninsula, coordinating a dozen crew and, of course, each customer, is never easy. But the outcome speaks for itself, with an ad that will really draw eyeballs and drive engagement.”
Says Dianne Shepherd, “Given this is the first new ad we’ve produced since before COVID, there was a lot riding on the outcome. However, I’m pleased to say the ad turned out better than we could have hoped for, and I’m so thankful for the work that Burninghouse and The Faith Agency have put in to pull it off.”
The new ad will form the backbone of a renewed media push booked through Nunn Media, with broadcast TV, radio and socials commencing this week. Burninghouse will also be producing a series of 15-sec and long-form videos to tell each customer’s story online across different platforms.
All of this comes on the back of Homesafe’s recent rebrand, also produced by The Faith Agency. Working to modernise the brand’s presentation, streamlining the use of fonts, colours and shapes, The Faith Agency developed the new logo now rolled out across the brand’s stationary, signage and their latest TVC.