B2B Specialists

While the need to engage, inform and persuade is the ever-present ingredients of what we do at The Faith Agency, B2B marketing strategies demand considerations that clearly recognise the priorities of a business audience. To ensure clarity, impact and message comprehension, we typically employ an integrated approach through a variety of channels, and by clearly mapping the path to purchase can craft campaigns that recognise the need for powerful and compelling communications that are balanced with the required technical depth to support a positive business case.

Exquisine | Content Marketing Strategy and Implementation

Beginning in July 2023, we commenced work with famed Australian dessert manufacturer, Exquisine. Well, we say famed, but really, they may seem like a total mystery to most FMCG customers. That’s because they aren’t B2C; they are a B2B dessert manufacturer, and their gorgeous creations are white labelled for sale by some of the country’s largest ret…
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Faith Thinking | What makes an advertising agency good at B2B marketing?

This was the question that came up in a recent conversation with a senior marketing executive who has spent most of his career in the B2B space. We both agreed that, while there was a lot of similarities when comparing B2C and B2B, there were some important distinctions also. Key Characteristics But before getting into the differences, and havi…
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Regal Rexnord | Welcome to Faith

In late 2023, Faith began working with global manufacturing company, Regal Rexnord. Regal Rexnord is an innovative, global business which began 125 years ago and is now a Fortune 500 company. With an industry leading range of brands, Regal Rexnord engineer and manufacture powertrain solutions that transform industries and the world through superio…
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Ecobatt’s Battery Collection Service.

Ecobatt's Battery Collection Service has almost 5,000 collection bins nationally, with Australia's leading retailers. Its important that you let people know how their batteries are collected and safely transported for reprocessing.  Ecobatt, part of the Ecocycle group of companies, is leading the way in ensuring Australia reduces the amount of batt…
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AL-KO’s New Website

In May 2021, AL-KO Vehicle Technology Australia finally launched its brand-new website. The culmination of 18-months’ hard work and effort paid off in a visually stunning, technologically advanced, and easy to use platform that positioned AL-KO as the Australian leader in Caravan & Trailer components. Faith has been working with AL-KO for cl…
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MaxiTRANS Brisbane Truck Show 2021

In May 2021, MaxiTRANS were a key participant in the 2021 Brisbane Truck Show. For over 50 years, the Brisbane Truck Show has been a biennial trade show highlighting the latest and greatest from truck and trailer manufacturers across Australia and New Zealand. MaxiTRANS, as Australia’s largest trailer manufacturer, has been a key supporter of the s…
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MaxiTRANS & R U OK? Day 2020 – Gotta Have Faith

Now more than ever, mental health is one of the most important causes in our society. Far too many people have suffered in silence without support or encouragement to share how they are going. R U OK? aims to change this and has been doing so since 2009. Working with experts in suicide prevention and mental illness along with state and federal gove…
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MaxiTRANS Economic Stimulus Update Campaign – Gotta Have Faith

In March 2020, MaxiTRANS sought to leverage the recent Australian Government Stimulus Package into sustained business during the coronavirus pandemic. And Faith stepped up to assist with developing multiple campaigns around this Stimulus Package, along with a series of creative executions. The Brief In the mad rush during the initial weeks of the…
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Recycal weighs in

The role an agency can play internally to solve information needs was highlighted recently with Faith’s development of a new web-based app for Recycal. Their scrap metal business relies on collecting and recycling of supplied scrap via contractors and merchants. From Recycal’s point of view it’s important to correctly weigh and classify scrap into …
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Hygain Group joins the team

We were delighted during April and May to start working with the Hygain group, one of Australia’s major suppliers of high quality equine feeds, supplements and nutritional advisory services.  The company was previously privately owned, but was taken over in 2017 by Australian Private Equity firm, Adamantem Capital.  In 2018 the group acquired leadi…
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Innovation by Design

For decades, Retracta Industrial Hose Reels have been recognised as the iconic benchmark for performance and reliability across its operating markets, both here and internationally. With a long history of innovation and design, Macnaught has developed an exciting new range of Retracta reels specifically designed and engineered for the most deman…
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Recycal gears up in Tasmania

With a significant capital expenditure program to consolidate their position as Tasmania's leading scrap metal recycler, Recycal are using television advertising to build their brand to both retail and corporate audiences. The two 15 -second commercials capture the essence of the Recycal difference. Employing the iconic voice of John Flaus and some…
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Expanding Nationally

Its been an exciting start to the new financial year for the Faith team with the development of an exciting new working relationship with Sydney based Macnaught. Macnaught was established in 1948 and has been designing and manufacturing premium quality fluid measurement, fluid transfer and lubrication equipment for the agricultural, automotive, …
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Turn Towing into Gliding

AL-KO, the world leader in caravan chassis and suspension technology, recently announced the launch of AL-KO Enduro™ Touring - a revolutionary new product that provides enhanced comfort, control and durability of independent trailing arm suspension for touring caravans and camper trailers. The brief to Faith was simple. Create a captivat…
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Regal Rexnord | Welcome to Faith

In late 2023, Faith began working with global manufacturing company, Regal Rexnord. Regal Rexnord is an innovative, global business which began 125 years ago and is now a Fortune 500 company. With an…
READ ON

AL-KO’s New Website

In May 2021, AL-KO Vehicle Technology Australia finally launched its brand-new website. The culmination of 18-months’ hard work and effort paid off in a visually stunning, technologically advanced, an…
READ ON

Recycal weighs in

The role an agency can play internally to solve information needs was highlighted recently with Faith’s development of a new web-based app for Recycal. Their scrap metal business relies on collecting …
READ ON

Hygain Group joins the team

We were delighted during April and May to start working with the Hygain group, one of Australia’s major suppliers of high quality equine feeds, supplements and nutritional advisory services.  The comp…
READ ON

Innovation by Design

For decades, Retracta Industrial Hose Reels have been recognised as the iconic benchmark for performance and reliability across its operating markets, both here and internationally. With a long his…
READ ON

Recycal gears up in Tasmania

With a significant capital expenditure program to consolidate their position as Tasmania's leading scrap metal recycler, Recycal are using television advertising to build their brand to both retail an…
READ ON

Expanding Nationally

Its been an exciting start to the new financial year for the Faith team with the development of an exciting new working relationship with Sydney based Macnaught. Macnaught was established in 1948 a…
READ ON

Turn Towing into Gliding

AL-KO, the world leader in caravan chassis and suspension technology, recently announced the launch of AL-KO Enduro™ Touring - a revolutionary new product that provides enhanced comfort, contro…
READ ON

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