Events

Good Food & Wine Show | 2023 Media Campaign

Events

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Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show's audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign

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Case Study: Good Food & Wine Show

Events

In March 2023, Faith was appointed as the media agency for the Good Food & Wine Show, helping to promote their 4 key shows across Melbourne, Sydney, Perth and Brisbane. We proposed a full-funnel media approach targeting users at all stages of the decision-making process, with specific focus on digital activity. Ultimately, the campaign perfo…

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Good Food and Wine Show Plans for Growth

Events

The Good Food and Wine Show (GFWS) team has completed an advertising review of their four shows across Australia following a major piece of strategic research with Melbourne based research firm, Nature, at the end of 2022. Newly appointed Senior Marketing Manager for the Good Food and Wine Show, Marnie Nichols, has appointed Faith to hand…

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It’s time to ‘Live the Music’

Events

Recently we were given the opportunity to develop a new brand architecture for the NFP Port Fairy Spring Music Festival. The festival has been unable to be held for two years because of COVID. Under the guidance of Artistic Directors, Monica Curro, and Stefan Cassomenos a musical progr…

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Prahran Market Say Cheese 2021

In October 2021, Prahran Market once again celebrated their annual Say Cheese festival, chockful of cheesy goodness, from cheese tastings, interactive cookalongs and the fourth annual Grilled Cheese Invitational. Unfortunately, due to the ongoing Victorian lockdowns in October 2021, Say Cheese was run as an online-only event, but Faith was there on…

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Minimax New Store TVC & Radio 2021

In November 2021, Minimax moved their flagship Hobart store after over 30 years in its previous location. As one of Australia’s premium homewares retailers, Minimax have had a lot to deal with over the last two years, with staffing issues and lockdowns meaning the brick-and-mortar retail experience was significantly hindered. However, with a burgeo…

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#Support Prahran Market

Flashback to September 2021. Melbourne is in the grips of lockdown number 6, seemingly with no end in sight. Prahran Market, Melbourne’s oldest and most historic market has been rocked by being listed as an exposure site, forcing more than two-thirds of its traders into mandatory 14-day isolation, and rendering hundreds of tonnes of produce unsella…

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Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabeth Street shut for pop-up traders on the day, and special ticketed events and other activities, ‘Say…

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Inside The Creative Process: Prahran Market Say Cheese 2018

For several years, Prahran Market has been leading the creative charge for markets in Melbourne, organising food-themed events throughout the year. From Sausage Fest to Truffle Fest, Prahran Market is the destination for food-passionate individuals, and the 2018 edition of their Cheese Festival was no exception. Account Director David, Account M…

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Truffle Time at Prahran

A new urban landscape is just one of the challenges for Prahran Market in an increasingly competitive retail food sector. With the growth of a younger demographic, high-density living and more people looking to live closer to the city, demographic change is a constant for the Prahran Market. Given the dynamic landscape, expanding the appeal of ‘Pr…

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Good Food & Wine Show | 2023 Media Campaign

Events

…

READ ON

Case Study: Good Food & Wine Show

Events

In March 2023, Faith was appointed as the media agency for the Good Food & Wine Show, helping to promote their 4 key shows across Melbourne, Sydney, Perth and Brisbane. We proposed a full-funnel m…

READ ON

Good Food and Wine Show Plans for Growth

Events

The Good Food and Wine Show (GFWS) team has completed an advertising review of their four shows across Australia following a major piece of strategic research with Melbourne based research f…

READ ON