Retail Specialists

The Faith Agency has always enjoyed a close relationship with the Australian retail industry, helping shape our culture and ensured a creative capability that embraces traditional as well as emerging media. What distinguishes us as a premier retail marketing agency is our in-house media specialists who work collaboratively with our strategy and creative teams. Having an ability to engage and influence buying decisions has been invaluable to clients given the dramatic change in the consumer path to purchase.

The Sad Demise of Tupperware

Most of us at some time in our life will have been exposed to Tupperware plastic containers. In cupboards around the country, squirrelled away there will likely be an old plastic container or plastic salt cellar with the iconic Tupperware brand name.  80 years old it grew at a time of very different marketing strategies.  Sold through product parti…
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Adriatic Furniture | Birthday Sale Creative Concept & Strategic Thinking

In 1974, Francesco Catalano founded Adriatic Furniture. An Italian immigrant who started out in carpentry and woodworking to manufacture furniture transitioned to retailing, bringing Italian design, quality and style to Australian homes. In 2024, Francesco’s grandchildren now run Adriatic Furniture with this same ethos, delivering exclusive quality…
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Britex | Bazaarvoice Digital Software Implementation

Word of mouth has always been crucial, and online reviews have become the most important form of it. But what do you do when you don’t have a strategy for maintaining or improving them? Britex Carpet Care identified a significant gap in their online reputation management, with thousands of reviews across major platforms like the Bunnings website an…
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Faith Thinking | Nike Goes Back To The Future!

Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purchase relationship via e-commerce channels or company owned stores. It bypasses the wholesale intermed…
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Adriatic | Why Wait TVCs

…
Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
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Adriatic Furniture | Spring 2023 Photoshoot

…
Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.
READ ON

Adriatic Furniture | 3D Product Visualisation Rollout

Over the last six months, Adriatic Furniture has made a transition to use new technologies in the presentation of its furniture on its website.  The need for customers to be able to visualise a product in their home and to do their research online has seen the company make a significant commitment to 3D product visualisation.  Working with European…
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Adriatic Furniture | eDM Automation Set-Up & Optimisation

We’re firm believers in eDMs and the ability for a brand to connect with consumers in channels that not only make sense to them, but that they opt into as well. The challenge for brands is to tailor the communications in such a way that doesn’t frustrate the user, but instead provides value and insight and a deeper sense of connection with the bran…
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Britex | Social Media Influencer Marketing

One of the growing parts of The Faith Agency’s social media management platform is Influencer Management. It’s undeniable now that brands need to partner with influencers across a variety of platforms in order to maximise the impact of their messaging. However, the ability to find the right influencers is critical. Working with Britex on their rec…
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Adriatic Furniture | Motion Recliner Sale

Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of course, delivery. In April 2024, Adriatic Furniture ran a Motion Recliner Sale, aiming to highlight the …
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Advance Therapy | Branding & Asset Design

Since 2021, The Faith Agency has been assisting local healthcare providers, Advance Therapy (and their parent company, United Healthcare Group), to develop their brand and position within a heavily crowded market place. Our work first started with the development of key branding for the business. Under the United Healthcare Group banner, there a…
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Britex | Everyday Uh-Ohs With Chantel Mila

Having worked with Britex for over a year, initially pushing a new creative concept for their 3in1 Deep Cleaning Machine hire product, we were then tasked with a new challenge: promoting their range of in-home cleaning products available from supermarkets and other retailers. The range, initially labelled the “Specialty Range”, combined a slew o…
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Adriatic Furniture | Curated Lookbooks

In a digital age where visual appeal and user experience reign supreme, Faith wanted to develop ways to ensure the customers of Adriatic Furniture have a visually captivating online shopping experience. We recently unveiled our first out of a series of lookbooks that take a step away from traditional online eCommerce scrolling and clicking and inst…
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Organic Crew | Case Study 2023

Towards the end of 2022, Faith began working collaboratively with Organic Crew, a sustainable, ethical and organic women’s apparel brand based on the Mornington Peninsula. Faith was tasked with the goal of improving return on ads spend (ROAS). When we commenced working with the brand, Organic Crew’s ROAS was a little over 1:1. Beyond this key metr…
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Adriatic Furniture | Behind The Lens! 2023 Edition

Across September and October 2023, Faith took the lead in orchestrating two large photoshoots alongside Melbourne photographer Daniel Mazzarella. The primary objective? To showcase Adriatic's latest offerings in lounges, dining sets and outdoor furniture in an engaging and authentic manner. Carefully selected locations in Malvern and Ascot Vale se…
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Adriatic and Faith couldn’t wait

Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client and film production house. View BandT Article https://www.bandt.com.au/adriatic-furniture-faith-just-couldnt-wait/…
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Adriatic Furniture finds Faith

Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network and online business.   “We have tried different models in recent years and enjoyed good success, but with a dynamic and changing marketplace we just …
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Prahran Market Say Cheese 2021

In October 2021, Prahran Market once again celebrated their annual Say Cheese festival, chockful of cheesy goodness, from cheese tastings, interactive cookalongs and the fourth annual Grilled Cheese Invitational. Unfortunately, due to the ongoing Victorian lockdowns in October 2021, Say Cheese was run as an online-only event, but Faith was there on…
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Minimax New Store TVC & Radio 2021

In November 2021, Minimax moved their flagship Hobart store after over 30 years in its previous location. As one of Australia’s premium homewares retailers, Minimax have had a lot to deal with over the last two years, with staffing issues and lockdowns meaning the brick-and-mortar retail experience was significantly hindered. However, with a burgeo…
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#Support Prahran Market

Flashback to September 2021. Melbourne is in the grips of lockdown number 6, seemingly with no end in sight. Prahran Market, Melbourne’s oldest and most historic market has been rocked by being listed as an exposure site, forcing more than two-thirds of its traders into mandatory 14-day isolation, and rendering hundreds of tonnes of produce unsella…
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BestDrive’s Burgeoning Marketing Program

Over the past 12 months, Faith has been working closely with tyre and auto retailer, BestDrive, to develop and grow a sustainable marketing program that covers a wide variety of platforms and activities. Starting with paid digital advertising, before moving onto website design, catalogue development and branding strategy, the final piece of the puz…
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Prahran Market Rebranded

In July 2021, we completed work on a refined look for Melbourne’s iconic Prahran Market. We’ve been working with the team there for over 10 years, and in that time, we’ve been lucky enough to assist with various rebrands at different points, yet it was this opportunity that most filled us with excitement. Prahran Market for a long time has been …
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Toorak Village Voice

In April 2021, Faith completed work on a brand-new marketing initiative with the Toorak Village Traders Association, a 20-page high-end booklet distributed to local post boxes as well as in individual stores along Toorak Road. Faith has significant experience in developing print collateral for brands, having developed the concept for and complet…
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Prahran Market Say Cheese 2020 – Gotta Have Faith

Prahran Market stands as Melbourne’s oldest continuous market. For over 150 years, they have been a destination for locals and visitors alike, providing incredible fresh produce, delicious cuisine and much more. Faith has been working with Prahran Market for more than 10 years, and in that time has seen their brand undergo several adjustments to me…
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Prahran Market Food Lovers’ Direct – Gotta Have Faith

In March 2020, Prahran Market turned to eCommerce to keep its customers engaged during the coronavirus pandemic. For over 150 years, Melbourne’s oldest market has conducted their business deep in the heart of Prahran, where hundreds of traders offer their quality products to customers not just from Melbourne’s inner east, but to Melbournians across…
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Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabeth Street shut for pop-up traders on the day, and special ticketed events and other activities, ‘Say…
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Welcome to Beauty Connections!

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely with the Beauty Connections team, Faith developed a highly targeted media strategy that supported Mar…
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Inside The Creative Process: Prahran Market Say Cheese 2018

For several years, Prahran Market has been leading the creative charge for markets in Melbourne, organising food-themed events throughout the year. From Sausage Fest to Truffle Fest, Prahran Market is the destination for food-passionate individuals, and the 2018 edition of their Cheese Festival was no exception. Account Director David, Account M…
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Minimax ‘Noël’ Catalogue – 2018 Finalist

For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style, quality and uniqueness. Faith has worked with Minimax for several years now, having assisted in …
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#PMInspiredbyTunick – Rude Food Activation For Prahran Market

In May, news broke that acclaimed photographer Spencer Tunick would be returning to Melbourne to shoot one of his world-famous “mass nude” photos at the Woolworths in Prahran. Back and forth between Woolworths and the photographer around approval made national headlines for the event, and Prahran Market decided that they wanted in as well. Th…
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One Market One Community

Markets tend to be a microcosm of Australian society. They bring together all walks of life, colour and creed. Australian urban communities have changed during the last decade. Prahran and its surrounding suburbs reflect that change with a new mix of residents of different nationalities. Prahran market, with its diverse range of products, becomes a…
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New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decision to implement a name change had to be carefully managed. As we all know if you’re not evolving…
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Homyped migrates to Magento

February was a major month for the Faith Digital team with the culmination of almost six months work with the launch of the new homyped website on the Magento platform. Whilst the original ‘Wordpress’ site had served the company well, the growth of online sales and the need to meet the needs of a more discerning online customer saw a major revie…
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Truffle Time at Prahran

A new urban landscape is just one of the challenges for Prahran Market in an increasingly competitive retail food sector. With the growth of a younger demographic, high-density living and more people looking to live closer to the city, demographic change is a constant for the Prahran Market. Given the dynamic landscape, expanding the appeal of ‘Pr…
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The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands. Retail campaigns covering television, radio,…
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Day of the Dad

Father's Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father's Day noise, Faith used 'Dad humour' as the focus for the integrated campaign. This approach was developed across catalogue creative, in-store POS, video content and an online promotion. To generate further cut-through, along with…
READ ON

The Sad Demise of Tupperware

Most of us at some time in our life will have been exposed to Tupperware plastic containers. In cupboards around the country, squirrelled away there will likely be an old plastic container or plastic …
READ ON

Adriatic | Why Wait TVCs

…
Produce four high-quality television commercials reinforcing the brand’s positioning line, “Exclusive, Yes. Expensive No.”. When pitching for the business, we brought an idea to the table leveraging their long-standing positioning line into a concept featuring customers that just couldn’t wait to enjoy their new furniture. Produced in conjunction with Melbourne production house, Burninghouse.
READ ON

Adriatic Furniture | Spring 2023 Photoshoot

…
Plan and coordinate a 6-day photoshoot across two separate locations to help celebrate the client's latest delivery of quality furniture. Each year, Adriatic Furniture undertake a large-scale photoshoot aimed at developing a large volume of quality photography for use across advertising formats and organic placements as well.
READ ON

Organic Crew | Case Study 2023

Towards the end of 2022, Faith began working collaboratively with Organic Crew, a sustainable, ethical and organic women’s apparel brand based on the Mornington Peninsula. Faith was tasked with the go…
READ ON

Adriatic and Faith couldn’t wait

Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client …
READ ON

Adriatic Furniture finds Faith

Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network…
READ ON

Prahran Market Say Cheese 2021

In October 2021, Prahran Market once again celebrated their annual Say Cheese festival, chockful of cheesy goodness, from cheese tastings, interactive cookalongs and the fourth annual Grilled Cheese I…
READ ON

#Support Prahran Market

Flashback to September 2021. Melbourne is in the grips of lockdown number 6, seemingly with no end in sight. Prahran Market, Melbourne’s oldest and most historic market has been rocked by being listed…
READ ON

Prahran Market Rebranded

In July 2021, we completed work on a refined look for Melbourne’s iconic Prahran Market. We’ve been working with the team there for over 10 years, and in that time, we’ve been lucky enough to assist w…
READ ON

Toorak Village Voice

In April 2021, Faith completed work on a brand-new marketing initiative with the Toorak Village Traders Association, a 20-page high-end booklet distributed to local post boxes as well as in individual…
READ ON

Welcome to Beauty Connections!

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of …
READ ON

One Market One Community

Markets tend to be a microcosm of Australian society. They bring together all walks of life, colour and creed. Australian urban communities have changed during the last decade. Prahran and its surroun…
READ ON

New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral par…
READ ON

Homyped migrates to Magento

February was a major month for the Faith Digital team with the culmination of almost six months work with the launch of the new homyped website on the Magento platform. Whilst the original ‘Wordpre…
READ ON

Truffle Time at Prahran

A new urban landscape is just one of the challenges for Prahran Market in an increasingly competitive retail food sector. With the growth of a younger demographic, high-density living and more people …
READ ON

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for e…
READ ON

Day of the Dad

Father's Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father's Day noise, Faith used 'Dad humour' as the focus for the integrated campaign. This…
READ ON

Want to know more about Faith's expertise in Retail?

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