The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a selection of new blends and packaging designs.
Lucky developed four new product SKUs: Lucky Smart Snax Mind & Body, Lucky Smart Snax Protein, Lucky Smart Snax Energy, Lucky Smart Snax Antioxidants.
Each of SKU features a different combination of nuts and produce, with each mix providing a tangible benefit, whether it is the inclusion of probiotics for gut health, increased protein intake or high levels of antioxidants from various nuts. The hero of the new range, Lucky Smart Snax Mind & Body contains probiotic dark chocolate pieces, making it the first product in the dried fruit and nut aisle to contain probiotic cultures.
Lucky tasked Faith with developing key creative for the product range to be featured in the November issue of the Coles Fresh Magazine, along with additional elements including website updates and promotional material.
With a ‘first to market’ perspective, we developed a focused creative proposition promoting ‘a wholesome new level of snacking’ that combined with a lovely image evoking yoga, harmony and nature. The creative rollout has included a fantastic full-page ad (keep an eye out in November’s Coles Fresh Magazine), along with a horizontal version highlighting the full range featured on the Lucky home page as well as promotional postcards.