In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decision to implement a name change had to be carefully managed.
As we all know if you’re not evolving in a positive retail direction you are going backwards! With that in mind, the need to continually offer a captivating retail experience has been given a long-term commitment after the Homewares Group unveiled it plans to integrate Your Habitat, with its other significant retail marque, Minimax.
The name change begins its transition with the launch of “Minimax by Your Habitat” taking place across television, press, digital, social media and loyalty platforms. The tagline “New look. Same store you’ve loved for over 30 years” has been well received at staff and customer events with many of those in attendance having either worked in-store or shopped the brand for decades!
