In May, news broke that acclaimed photographer Spencer Tunick would be returning to Melbourne to shoot one of his world-famous “mass nude” photos at the Woolworths in Prahran.
Back and forth between Woolworths and the photographer around approval made national headlines for the event, and Prahran Market decided that they wanted in as well.
They tasked Faith to develop a series of “activations” embracing the concept of nude photography but matching it to the Market’s unique combination of quality produce, down-to-earth style and relaxed attitude.
Instead of organising traders to get their kit off, art director Tanya developed the concept of “Rude Food”; that is, misshapen carrots, pears and grapes that reflected human anatomy, with tag lines including “We’re A Little Cheeky Too”, and “We Dare To Bare”.
The final result saw these fruits and vegetables printed on large posters in and around the markets, along with digital display advertising and social media publication, in the weeks before and after the photo shoot.
The feedback from the traders and customers was unanimously positive and the Market we’re extremely pleased with the nimble and efficient response to a large-scale event. The hard work of our team to develop the creative concepts and book production within a matter of days is a testament to their ability and skill.
With such projects as the 2018 ‘Say Cheese’ Cheese Festival and Christmas period coming up for Prahran Market, we look forward to continuing our outstanding work for them moving forward.
