With a significant capital expenditure program to consolidate their position as Tasmania’s leading scrap metal recycler, Recycal are using television advertising to build their brand to both retail and corporate audiences. The two 15 -second commercials capture the essence of the Recycal difference. Employing the iconic voice of John Flaus and some stylish imagery the ads are carefully crafted to capture the commitment and professionalism of Recycal. This new campaign follows the successful upgrade of the company’s online comms with a new corporate website as well as one specially tailored to the retail market with a special mobile phone application.