We understand that in today’s dynamic marketplace a robust online presence is crucial for success. Our team of digital experts is well-versed in leveraging the latest technologies and platforms to ensure your brand stands out. And our digital development strategies ensure your creative message is ‘consumed’ at an ideal point in time within the most conducive digital environments.
Mindful of important website trends, we incorporate modern UX/UI design principles to build websites with impact and performance, without complex platform limitations. We do this across key CMS platforms including WordPress, Shopify and Magento. And we leverage the latest in AI-based enhancements.
We also collaborate with a network of developers and suppliers, in order to produce apps that can help meet your business and brand needs.
And our digital department fully recognise the role that eDM & CRM platforms play as a vital pathway to consumers, so are ready to assist with all aspects of CRM platform management – set-up, automation and template creation. We also implement well-considered, graphically-designed eDM strategies.
Website costs vary widely depending on complexity of design, amount of content, technology required, level of customisation and third party integration.
The Faith Agency specialise in building websites & web apps for the SMEs, and in general our client’s require builds that are professional, skilfully thought out and designed with UI & UX best practice. Many sites contain an assortment of functions from simple web forms through to sophisticated third party integrations. Some websites require custom development, API integrations, gated member sections, booking engines and online stores, therefore costs can range anywhere from $10,000 +
Below is a general breakdown of items that contribute to the cost of a website:
Prototype UI & UX design in Figma or Adobe XD.
Photography and/or video creation, stock asset sourcing, image re-touching & formatting.
Premium plugins, extensions & apps.
Hosting.
Platform costs.
Frontend development.
Backend development including API integration.
Highly customised development.
eCommerce.
Third party integrations.
Moving content to a new site.
Adding new content to a site.
Support & Maintenance.
If you have a web project you would like to discuss with Faith, please click here.
Responsive web design is an approach to website development where the site is optimised to function in an optimal way across a wide range of devices from widescreens, to desktops, laptops, tablets & smart phones.
The Faith Agency build responsive websites with practices such as using flexible griding, utilising percentages or viewport width and heights so layouts and elements adapt in a fluid way to different screen sizes. Additionally, we manually customise each page and theme template across four different screen dimensions, altering items such as image & text size, padding and margins and even changing visible content for an enhanced mobile experience. This approach improves the usability and aesthetics, providing a seamless experience for users regardless of their device. A well optimise responsive website ranks better with Google crawlers, therefore contributing to better SEO practice.
It is important to make web accessibility a priority to avoid unintentionally excluding anyone from accessing your website or app.
Building accessible and inclusive websites that cater for everyone including people with diverse abilities is good practice and essential to meeting international standards and local regulations.
Web Accessibility is based on four principles (Perceivable, Operable, Understandable, Robust)
The Faith Agency has utilised an accessibility tool on our website which allows our users to customise the site to their needs.
‘Digital Accessibility by AllAccessible’
The tool allows for many customisations including text size customisation, magnification, colour contrast, reading guides and more.
eDM marketing, or electronic Direct Mail marketing, is a form of digital marketing in which businesses send promotional emails, usually through a CRM or marketing automation platform, directly to the inboxes of their database of subscribed audience members.
eDM campaigns generally include time-sensitive promotions that encourage immediate action, such as viewing items on a website, making a purchase, or signing up for an event.
Key aspects of an eDM marketing campaign might include:
1. Targeted Campaigns: Companies can send highly relevant content to increase engagement by segmenting audiences based on demographics, past behaviours, or preferences.
2. Personalisation: eDM marketing often involves personalising the message with the recipient’s name, interests, or past purchases to boost relevance and engagement.
3. Clear Calls-to-Action (CTAs): eDMs are often action-oriented, with strong CTAs prompting readers to take specific actions, like clicking a link or redeeming a discount.
4. Performance Tracking: Metrics like open rates, click-through rates, and conversions are tracked to measure the effectiveness of each campaign and optimise future ones.
Overall, eDM marketing is a powerful tool for direct engagement and customer retention, especially when well-aligned with the audience’s needs and preferences.
The Faith Agency are experienced in managing eDM campaigns for our clients across a range of platforms including Mailchimp, Klaviyo (Klaviyo Partners), Hubspot, Microsoft Dynamics & Emarsys. Additionally we can develop custom eDM templates in HTML for importing into other platforms.
If you would like to discuss your eDM requirements with Faith, please click here.
Search Engine Optimisation (SEO) is essential if you want people to find your website amongst the millions of results in a search engine keyword search. A well-optimised website enhances its visibility to search engine crawlers. The better the SEO, the more chance your business has in placing on page 1 of an organic search result page for keywords relevant to your website.
With an SEO plugin, it is relatively simple to ensure your pages are well-optimised with a focus key phrase/topic per page. Plugins provide feedback as to how visible your site is to crawlers, allow you to easily update the metadata, and provide suggestions regarding improvements such as adding headings and in-page links.
For extensive SEO services such as link building, reporting, understanding competitor results and target keywords, The Faith Agency partner with SEO company Aperitif.
