Campaign Creative

Rosella | Creative Development & Campaign Reflection

It can be hard in the dark of night, reflecting on former glories and wishing to relive them. One such reflection brought me back to our time working with Rosella. An iconic Australian retail brand resurrected and resuscitated by Dan Presser and Sabrands, we were approached by the brand way back in 2021 to assist with creative development services as well as TVC development and had a short but fruitful relationship.
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Faith Thinking | “Technology offers huge potential…”

With so much ‘noise’ with the recent federal budget and the worries around the escalating cost of living it would be remiss if we did not reflect on the technology opportunities that business currently has.  We are, despite the recent news of the Telstra retrenchments and the growth of consultant work as cost-cutting advisors, living […]
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Adriatic Furniture | Motion Recliner Sale

Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of course, delivery. In April 2024, Adriatic Furniture ran a Motion Recliner Sale, aiming to highlight the latest […]
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Unveiling “Everyday Uh-Ohs”: The Faith Agency’s Creative Triumph for Britex’s Everyday Range

In the world of household cleaning, mundane tasks can often be overlooked. However, we’ve taken a fresh approach with the latest venture for Britex: “Everyday Uh-Ohs”. For their Everyday range of cleaning products, these products, conveniently available at Bunnings, Coles, Woolworths, IGA, and various local supermarkets, now have a campaign that resonates with the everyday […]
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Adriatic Furniture finds Faith

Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network and online business.   “We have tried different models in recent years and enjoyed good success, but with a dynamic and changing marketplace we just felt that […]
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Reprinted from Ad News

Set to entice new generations to enjoy the rich, full flavoured Rosella. \https://www.youtube.com/watch?v=8KmFJjDEJSE Soup brand of 125 years, Rosella, is looking to expand its reach to a new generation of soup lovers. Rosella recently made the transition from canned soups to the environmentally positive Tetra Pak cartons. As part of its goal to secure greater market […]
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Devondale Naturally Refreshes Any Occasion

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the Australian household, with a long brand heritage of delivering fresh sparkling apple juice […]
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MaxiTRANS Brisbane Truck Show 2021

In May 2021, MaxiTRANS were a key participant in the 2021 Brisbane Truck Show. For over 50 years, the Brisbane Truck Show has been a biennial trade show highlighting the latest and greatest from truck and trailer manufacturers across Australia and New Zealand. MaxiTRANS, as Australia’s largest trailer manufacturer, has been a key supporter of […]
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Toorak Village Voice

In April 2021, Faith completed work on a brand-new marketing initiative with the Toorak Village Traders Association, a 20-page high-end booklet distributed to local post boxes as well as in individual stores along Toorak Road. Faith has significant experience in developing print collateral for brands, having developed the concept for and completed a number of […]
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Prahran Market Say Cheese 2020 – Gotta Have Faith

Prahran Market stands as Melbourne’s oldest continuous market. For over 150 years, they have been a destination for locals and visitors alike, providing incredible fresh produce, delicious cuisine and much more. Faith has been working with Prahran Market for more than 10 years, and in that time has seen their brand undergo several adjustments to […]
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Faith Welcomes BestDrive & Ryan Carlisle Thomas

Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region.  Offering a complete tyre and auto solution, BestDrive has been a leading retail brand in Europe and Asia since 2006 and is the […]
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IT Networks’ New Website – Gotta Have Faith

In December 2019, Faith began working with managed IT service provider IT Networks to help design and develop their new website. For almost 30 years, IT Networks have been one of Melbourne’s leading managed service providers, working with businesses across Australia, particularly in the healthcare, financial services and not-for-profit industries. However, their biggest problem was […]
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Welcome to Beauty Connections!

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely with the Beauty Connections team, Faith developed a highly targeted media strategy that supported Marc Anthony’s nationwide distribution through Coles.   […]
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Lucky Christmas Campaign 2018: Lucky Makes Perfect

Christmas is a very big time for FMCG brands, and this is especially so for Lucky. The nut market in Australia grows exponentially in size over the months of November and December, with festive baking driving customers to the supermarket aisles. For years, Lucky have trusted Faith to deliver outstanding Christmas campaigns to tap into […]
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Inside The Creative Process: Prahran Market Say Cheese 2018

For several years, Prahran Market has been leading the creative charge for markets in Melbourne, organising food-themed events throughout the year. From Sausage Fest to Truffle Fest, Prahran Market is the destination for food-passionate individuals, and the 2018 edition of their Cheese Festival was no exception. Account Director David, Account Manager Ben, Media Managers Megan […]
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Updates To Décor Packaging

Décor has been making the everyday lives of Australians more enjoyable and easier for years, with beautiful homewares that are functional, affordable and made to last. Founded in Melbourne in 1958, Décor has built its reputation on design excellence, product innovation and trusted quality across kitchenware, lunch and hydration products, picnicware, gardenware, baby products, brushware […]
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Innovation by Design

For decades, Retracta Industrial Hose Reels have been recognised as the iconic benchmark for performance and reliability across its operating markets, both here and internationally. With a long history of innovation and design, Macnaught has developed an exciting new range of Retracta reels specifically designed and engineered for the most demanding applications in markets spanning […]
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#PMInspiredbyTunick – Rude Food Activation For Prahran Market

In May, news broke that acclaimed photographer Spencer Tunick would be returning to Melbourne to shoot one of his world-famous “mass nude” photos at the Woolworths in Prahran. Back and forth between Woolworths and the photographer around approval made national headlines for the event, and Prahran Market decided that they wanted in as well. They […]
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Minimax turns 50!

2017 marks the 50th Anniversary of Minimax, a milestone they are so proud to have achieved. To celebrate in style, Minimax held a cocktail party at their newly refurbished Toorak store on September 14th with their suppliers and loyal customers. To coordinate with these celebrations, Faith created a Minimax 50 year logo lockup to appear across […]
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Turn Towing into Gliding

AL-KO, the world leader in caravan chassis and suspension technology, recently announced the launch of AL-KO Enduro™ Touring – a revolutionary new product that provides enhanced comfort, control and durability of independent trailing arm suspension for touring caravans and camper trailers. The brief to Faith was simple. Create a captivating visual idea that would immediately […]
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Preparing for the Wedding Season

The Wedding List Co is a premium Australia wide online gift registry and wishing well. Recently acquired by the Homewares Group, the Wedding List Co is enjoying a boost in its profile and conversions thanks to a highly targeted strategy of print and digital. The Faith Agency has been involved in preparing for the key […]
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Recycal scraps its approach

Last year Recycal decided to take a new approach with its digital footprint, developing a mobile site for its retail cash customers and embarking on a new corporate approach with its desktop site.  The new mobile site went live in January with Faith working with the management team to deliver an intuitive menu, which made […]
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The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands. Retail campaigns covering television, radio, press, and […]
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City Jeep looks for more drive

Car retailing has never been more challenging. A proliferation of models and severe discounting has seen the ‘dynamic’ change a lot in the last twelve months. It is in this environment that Faith has been appointed to work with one of Victoria’s largest Jeep dealerships, City Jeep, across a diverse range of communication channels. Faith’s […]
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Easy to navigate new BP tool for truckies

Ensuring truck operators know about the different services available at truck friendly BP service stations at a national and state level might seem an easy task, but there were some challenges in creating a user friendly pdf that was totally interactive and easy to use. A series of simple graphic icons were created for each […]
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Event Marketing: Connecting with Consumers

As advertisers, we are always looking for the best way to engage with consumers and create a memorable impression. And with all the advertising noise these days it’s important to find a way to target specific individuals or groups, grab their attention and leave a resonating impression. Through event marketing you can do just that […]
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Day of the Dad

Father’s Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father’s Day noise, Faith used ‘Dad humour’ as the focus for the integrated campaign. This approach was developed across catalogue creative, in-store POS, video content and an online promotion.   To generate further cut-through, along […]
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