Campaign Creative

Video Content Development | Britex Carpet Care

As we all know, the never-ending need for ‘content’ can be a laborious and frustrating challenge for many businesses. And to be honest, it’s no different when you’re an agency working for clients. Constant posting on social media requires new images …
READ ON

The Sad Demise of Tupperware

Most of us at some time in our life will have been exposed to Tupperware plastic containers. In cupboards around the country, squirrelled away there will likely be an old plastic container or plastic salt cellar with the iconic Tupperware brand name.…
READ ON

Adriatic Furniture | Motion Recliner Sale

Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of cour…
READ ON

Case Study: Good Food & Wine Show

In March 2023, Faith was appointed as the media agency for the Good Food & Wine Show, helping to promote their 4 key shows across Melbourne, Sydney, Perth and Brisbane. We proposed a full-funnel media approach targeting users at all stages of the…
READ ON

Adriatic Furniture finds Faith

Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network and online business.   “We have tried different m…
READ ON

Reprinted from Ad News

Set to entice new generations to enjoy the rich, full flavoured Rosella. \https://www.youtube.com/watch?v=8KmFJjDEJSE Soup brand of 125 years, Rosella, is looking to expand its reach to a new generation of soup lovers. Rosella recently made th…
READ ON

Calvary Recruitment Campaign

In November 2021, Japara Aged Care joined the Calvary Heath Care network, combining their 50 aged care homes and 5 retirement villages with Calvary’s numerous private and public hospitals and community care service centres. For several years, Fait…
READ ON

Prahran Market Say Cheese 2021

In October 2021, Prahran Market once again celebrated their annual Say Cheese festival, chockful of cheesy goodness, from cheese tastings, interactive cookalongs and the fourth annual Grilled Cheese Invitational. Unfortunately, due to the ongoing Vic…
READ ON

Prahran Market Rebranded

In July 2021, we completed work on a refined look for Melbourne’s iconic Prahran Market. We’ve been working with the team there for over 10 years, and in that time, we’ve been lucky enough to assist with various rebrands at different points, yet it w…
READ ON

Devondale Naturally Refreshes Any Occasion

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the …
READ ON

MaxiTRANS Brisbane Truck Show 2021

In May 2021, MaxiTRANS were a key participant in the 2021 Brisbane Truck Show. For over 50 years, the Brisbane Truck Show has been a biennial trade show highlighting the latest and greatest from truck and trailer manufacturers across Australia and Ne…
READ ON

Toorak Village Voice

In April 2021, Faith completed work on a brand-new marketing initiative with the Toorak Village Traders Association, a 20-page high-end booklet distributed to local post boxes as well as in individual stores along Toorak Road. Faith has significan…
READ ON

Make Every Day A Sun Day

In March 2021, Faith had the opportunity to pitch for a new brand positioning campaign for Australian icon Sunraysia. For over 30 years, Sunraysia has been a pioneer in the healthy fruit juice market, first starting with prune juice before expanding …
READ ON

Faith Welcomes BestDrive & Ryan Carlisle Thomas

Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region.  Offering a complete tyre and auto so…
READ ON

Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabe…
READ ON

Lucky Smart Snax Relaunch

The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a selection of new blends and packaging designs. Lucky develop…
READ ON

Hygain Group joins the team

We were delighted during April and May to start working with the Hygain group, one of Australia’s major suppliers of high quality equine feeds, supplements and nutritional advisory services.  The company was previously privately owned, but was taken …
READ ON

Welcome to Beauty Connections!

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely w…
READ ON

Lucky Christmas Campaign 2018: Lucky Makes Perfect

Christmas is a very big time for FMCG brands, and this is especially so for Lucky. The nut market in Australia grows exponentially in size over the months of November and December, with festive baking driving customers to the supermarket aisles. For …
READ ON

Minimax ‘Noël’ Catalogue – 2018 Finalist

For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style,…
READ ON

Updates To Décor Packaging

Décor has been making the everyday lives of Australians more enjoyable and easier for years, with beautiful homewares that are functional, affordable and made to last. Founded in Melbourne in 1958, Décor has built its reputation on design excellen…
READ ON

Innovation by Design

For decades, Retracta Industrial Hose Reels have been recognised as the iconic benchmark for performance and reliability across its operating markets, both here and internationally. With a long history of innovation and design, Macnaught has devel…
READ ON

A New Website For Lucky

This past month, we launched the brand new Lucky nuts website for Select Harvests. A long-term client of ours, we’re proud to have helped them with the next element of their digital presence. Lucky came to us with an acknowledgement that their ten…
READ ON

One Market One Community

Markets tend to be a microcosm of Australian society. They bring together all walks of life, colour and creed. Australian urban communities have changed during the last decade. Prahran and its surrounding suburbs reflect that change with a new mix of…
READ ON

New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decis…
READ ON

Biosecurity passenger videos ready to launch

In July 2017 Faith tendered and won a federal government project for the Department of Agriculture and Water Resources, to create a range of videos for incoming international air passengers on Biosecurity and the laws as to what was acceptable to bri…
READ ON

Décor continues its new product push

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magaz…
READ ON

Minimax turns 50!

2017 marks the 50th Anniversary of Minimax, a milestone they are so proud to have achieved. To celebrate in style, Minimax held a cocktail party at their newly refurbished Toorak store on September 14th with their suppliers and loyal customers. T…
READ ON

June Jeep Sales on the up

A tough retail market saw a change of tactics with Melbourne based client City Jeep during June. Rather than just doing the normal EOFY offer, City Jeep used a combination of a ‘minimum trade-in offer’ and ‘free servicing’ to boost its new car and de…
READ ON

Truffle Time at Prahran

A new urban landscape is just one of the challenges for Prahran Market in an increasingly competitive retail food sector. With the growth of a younger demographic, high-density living and more people looking to live closer to the city, demographic ch…
READ ON

Turn Towing into Gliding

AL-KO, the world leader in caravan chassis and suspension technology, recently announced the launch of AL-KO Enduro™ Touring - a revolutionary new product that provides enhanced comfort, control and durability of independent trailing arm suspe…
READ ON

Investing in quality content

When it comes to content, the Faith team know the power it can have in providing real impetus to a brand’s marketing mix. Facebook has been the prime ingredient with social media networks, but more recently Instagram has become one of the fastest gro…
READ ON

Preparing for the Wedding Season

The Wedding List Co is a premium Australia wide online gift registry and wishing well. Recently acquired by the Homewares Group, the Wedding List Co is enjoying a boost in its profile and conversions thanks to a highly targeted strategy of print a…
READ ON

Recycal scraps its approach

Last year Recycal decided to take a new approach with its digital footprint, developing a mobile site for its retail cash customers and embarking on a new corporate approach with its desktop site.  The new mobile site went live in January with Faith …
READ ON

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for qua…
READ ON

City Jeep looks for more drive

Car retailing has never been more challenging. A proliferation of models and severe discounting has seen the ‘dynamic’ change a lot in the last twelve months. It is in this environment that Faith has been appointed to work with one of Victoria’s larg…
READ ON

Easy to navigate new BP tool for truckies

Ensuring truck operators know about the different services available at truck friendly BP service stations at a national and state level might seem an easy task, but there were some challenges in creating a user friendly pdf that was totally interact…
READ ON

Event Marketing: Connecting with Consumers

As advertisers, we are always looking for the best way to engage with consumers and create a memorable impression. And with all the advertising noise these days it’s important to find a way to target specific individuals or groups, grab their attenti…
READ ON

Decor Match Ups

Recently, diversified home wares brand Décor approached Faith to do some work on a new range of glass match up lids and storage containers to complement their existing range, as well as a new range of ovenware baking dishes, with real seal lids that …
READ ON

Day of the Dad

Father's Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father's Day noise, Faith used 'Dad humour' as the focus for the integrated campaign. This approach was developed across catalogue creative,…
READ ON

Video Content Development | Britex Carpet Care

As we all know, the never-ending need for ‘content’ can be a laborious and frustrating challenge for many businesses. And to be honest, it’s no different when you’re an agency working for clients. Constant posting on social media requires new images and videos to be produced on a regular basis. Of course, it’s not always […]
READ ON

Devondale “Adds Real Sparkle” With New Campaign via The Faith Agency

Devondale Beverages has launched its new Sparkler range of fruit based sparkling drinks with a bold commercial created in collaboration with Melbourne advertising agency, The Faith Agency. New Devondale Sparklers. Real Grape. Real Mango. They say they add a refreshing sparkle to any occasion. But what is that sparkle? Who are ‘they’? And what is […]
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Launching The New Freighter Group | Video, Creative Design & Media Campaign

For over 75 years, the Freighter name has stood for something important in Australian transport circles. And now, leading Australian trailer manufacturer MaxiTRANS has rebranded as Freighter Group, reflecting a new dawn for the business as they look to streamline their production processes with quality engineering, automated design and top-notch brand presentation. The Faith Agency […]
READ ON

The Sad Demise of Tupperware

Most of us at some time in our life will have been exposed to Tupperware plastic containers. In cupboards around the country, squirrelled away there will likely be an old plastic container or plastic salt cellar with the iconic Tupperware brand name.  80 years old it grew at a time of very different marketing strategies.  […]
READ ON

Adriatic Furniture | Birthday Sale Creative Concept & Strategic Thinking

In 1974, Francesco Catalano founded Adriatic Furniture. An Italian immigrant who started out in carpentry and woodworking to manufacture furniture transitioned to retailing, bringing Italian design, quality and style to Australian homes. In 2024, Francesco’s grandchildren now run Adriatic Furniture with this same ethos, delivering exclusive quality furniture at inexpensive prices across Melbourne. The Faith […]
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Rosella | Creative Development & Campaign Reflection

It can be hard in the dark of night, reflecting on former glories and wishing to relive them. One such reflection brought me back to our time working with Rosella. An iconic Australian retail brand resurrected and resuscitated by Dan Presser and Sabrands, we were approached by the brand way back in 2021 to assist with creative development services as well as TVC development and had a short but fruitful relationship.
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Faith Thinking | “Technology offers huge potential…”

With so much ‘noise’ with the recent federal budget and the worries around the escalating cost of living it would be remiss if we did not reflect on the technology opportunities that business currently has.  We are, despite the recent news of the Telstra retrenchments and the growth of consultant work as cost-cutting advisors, living […]
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Adriatic Furniture | Motion Recliner Sale

Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of course, delivery. In April 2024, Adriatic Furniture ran a Motion Recliner Sale, aiming to highlight the latest […]
READ ON

Devondale Sparkling Beverages | New Packaging Launch

We’re taking 3 steps back with this one before we sprint ahead with exciting projects in the coming weeks. Let’s throwback to August 2021 when Devondale unveiled a fresh look for their Sparkling Apple Juice and tasked Faith with helping craft the launch campaign for both the product and the brand. Devondale, known for the rich […]
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Unveiling “Everyday Uh-Ohs”: The Faith Agency’s Creative Triumph for Britex’s Everyday Range

In the world of household cleaning, mundane tasks can often be overlooked. However, we’ve taken a fresh approach with the latest venture for Britex: “Everyday Uh-Ohs”. For their Everyday range of cleaning products, these products, conveniently available at Bunnings, Coles, Woolworths, IGA, and various local supermarkets, now have a campaign that resonates with the everyday […]
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Case Study: Good Food & Wine Show

In March 2023, Faith was appointed as the media agency for the Good Food & Wine Show, helping to promote their 4 key shows across Melbourne, Sydney, Perth and Brisbane. We proposed a full-funnel media approach targeting users at all stages of the decision-making process, with specific focus on digital activity. Ultimately, the campaign performed incredibly […]
READ ON

Adriatic Furniture finds Faith

Adriatic Furniture, a family retail furniture business of nearly 50 years,  has appointed ‘The Faith Agency’ to provide a comprehensive marketing and advertising service for their retail store network and online business.   “We have tried different models in recent years and enjoyed good success, but with a dynamic and changing marketplace we just felt that […]
READ ON

Reprinted from Ad News

Set to entice new generations to enjoy the rich, full flavoured Rosella. \https://www.youtube.com/watch?v=8KmFJjDEJSE Soup brand of 125 years, Rosella, is looking to expand its reach to a new generation of soup lovers. Rosella recently made the transition from canned soups to the environmentally positive Tetra Pak cartons. As part of its goal to secure greater market […]
READ ON

Calvary Recruitment Campaign

In November 2021, Japara Aged Care joined the Calvary Heath Care network, combining their 50 aged care homes and 5 retirement villages with Calvary’s numerous private and public hospitals and community care service centres. For several years, Faith have been tightly connected with the Japara team, primarily assisting with various media planning activities, but we’ve […]
READ ON

Prahran Market Say Cheese 2021

In October 2021, Prahran Market once again celebrated their annual Say Cheese festival, chockful of cheesy goodness, from cheese tastings, interactive cookalongs and the fourth annual Grilled Cheese Invitational. Unfortunately, due to the ongoing Victorian lockdowns in October 2021, Say Cheese was run as an online-only event, but Faith was there once more to assist […]
READ ON

Prahran Market Rebranded

In July 2021, we completed work on a refined look for Melbourne’s iconic Prahran Market. We’ve been working with the team there for over 10 years, and in that time, we’ve been lucky enough to assist with various rebrands at different points, yet it was this opportunity that most filled us with excitement. Prahran Market […]
READ ON

Devondale Naturally Refreshes Any Occasion

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the Australian household, with a long brand heritage of delivering fresh sparkling apple juice […]
READ ON

Stringer Clark – An Icon of Western Victoria

There aren’t too many law firms with a documented history that extends for more than 100 years across the Western Region of Victoria. Stringer Clark, who established its first office in the coastal town of Portland, now has 8 offices working with local communities throughout the region. With a well-deserved and recognised positioning as “Truly […]
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MaxiTRANS Brisbane Truck Show 2021

In May 2021, MaxiTRANS were a key participant in the 2021 Brisbane Truck Show. For over 50 years, the Brisbane Truck Show has been a biennial trade show highlighting the latest and greatest from truck and trailer manufacturers across Australia and New Zealand. MaxiTRANS, as Australia’s largest trailer manufacturer, has been a key supporter of […]
READ ON

Toorak Village Voice

In April 2021, Faith completed work on a brand-new marketing initiative with the Toorak Village Traders Association, a 20-page high-end booklet distributed to local post boxes as well as in individual stores along Toorak Road. Faith has significant experience in developing print collateral for brands, having developed the concept for and completed a number of […]
READ ON

Make Every Day A Sun Day

In March 2021, Faith had the opportunity to pitch for a new brand positioning campaign for Australian icon Sunraysia. For over 30 years, Sunraysia has been a pioneer in the healthy fruit juice market, first starting with prune juice before expanding into pomegranate, cranberry and other classic flavours. The brief from Sunraysia was to increase […]
READ ON

Prahran Market Say Cheese 2020 – Gotta Have Faith

Prahran Market stands as Melbourne’s oldest continuous market. For over 150 years, they have been a destination for locals and visitors alike, providing incredible fresh produce, delicious cuisine and much more. Faith has been working with Prahran Market for more than 10 years, and in that time has seen their brand undergo several adjustments to […]
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MaxiTRANS & R U OK? Day 2020 – Gotta Have Faith

Now more than ever, mental health is one of the most important causes in our society. Far too many people have suffered in silence without support or encouragement to share how they are going. R U OK? aims to change this and has been doing so since 2009. Working with experts in suicide prevention and […]
READ ON

Faith Welcomes BestDrive & Ryan Carlisle Thomas

Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region.  Offering a complete tyre and auto solution, BestDrive has been a leading retail brand in Europe and Asia since 2006 and is the […]
READ ON

ACCC Quad Bike Safety Campaign – Gotta Have Faith

The ACCC approached Faith for assistance to launch the new safety regulations that will apply to quad bikes from October 2020. Fundamental to the new regulations was to produce film content for use on websites and social media that explained the changes. The new regulations come with a requirement that roll bars will need to […]
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IT Networks’ New Website – Gotta Have Faith

In December 2019, Faith began working with managed IT service provider IT Networks to help design and develop their new website. For almost 30 years, IT Networks have been one of Melbourne’s leading managed service providers, working with businesses across Australia, particularly in the healthcare, financial services and not-for-profit industries. However, their biggest problem was […]
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MaxiTRANS Economic Stimulus Update Campaign – Gotta Have Faith

In March 2020, MaxiTRANS sought to leverage the recent Australian Government Stimulus Package into sustained business during the coronavirus pandemic. And Faith stepped up to assist with developing multiple campaigns around this Stimulus Package, along with a series of creative executions. The Brief In the mad rush during the initial weeks of the pandemic being […]
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Flatten The Curve – Ohio Department of Health – Faith Thinking

In early April 2020, the entire United States of America was grappling with the coronavirus pandemic. While many of the states had issued stay-at-home orders, there were rumblings for residents to be allowed out of their houses and back to their normal lives. The Brief Communicating the threat that coronavirus causes is, of course, challenging […]
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Prahran Market Food Lovers’ Direct – Gotta Have Faith

In March 2020, Prahran Market turned to eCommerce to keep its customers engaged during the coronavirus pandemic. For over 150 years, Melbourne’s oldest market has conducted their business deep in the heart of Prahran, where hundreds of traders offer their quality products to customers not just from Melbourne’s inner east, but to Melbournians across the […]
READ ON

Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabeth Street shut for pop-up traders on the day, and special ticketed events and other activities, ‘Say Cheese’ […]
READ ON

Lucky Smart Snax Relaunch

The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a selection of new blends and packaging designs. Lucky developed four new product SKUs: Lucky Smart Snax Mind & Body, Lucky Smart […]
READ ON

Hygain Group joins the team

We were delighted during April and May to start working with the Hygain group, one of Australia’s major suppliers of high quality equine feeds, supplements and nutritional advisory services.  The company was previously privately owned, but was taken over in 2017 by Australian Private Equity firm, Adamantem Capital.  In 2018 the group acquired leading feed […]
READ ON

Welcome to Beauty Connections!

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely with the Beauty Connections team, Faith developed a highly targeted media strategy that supported Marc Anthony’s nationwide distribution through Coles.   […]
READ ON

Lucky Christmas Campaign 2018: Lucky Makes Perfect

Christmas is a very big time for FMCG brands, and this is especially so for Lucky. The nut market in Australia grows exponentially in size over the months of November and December, with festive baking driving customers to the supermarket aisles. For years, Lucky have trusted Faith to deliver outstanding Christmas campaigns to tap into […]
READ ON

Individuality the Key to Breaking Japara Aged Care Campaign

Hard on the heels of the aged care industry expose on the ABC 4 Corners program, the resulting media coverage and calls for a Royal Commission, Japara’s new campaign for its aged care centres has broken nationally. Created by Faith, the campaign draws on extensive research by Japara that did a deep dive into the […]
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Inside The Creative Process: Prahran Market Say Cheese 2018

For several years, Prahran Market has been leading the creative charge for markets in Melbourne, organising food-themed events throughout the year. From Sausage Fest to Truffle Fest, Prahran Market is the destination for food-passionate individuals, and the 2018 edition of their Cheese Festival was no exception. Account Director David, Account Manager Ben, Media Managers Megan […]
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Minimax ‘Noël’ Catalogue – 2018 Finalist

For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style, quality and uniqueness. Faith has worked with Minimax for several years now, having assisted in the […]
READ ON

Updates To Décor Packaging

Décor has been making the everyday lives of Australians more enjoyable and easier for years, with beautiful homewares that are functional, affordable and made to last. Founded in Melbourne in 1958, Décor has built its reputation on design excellence, product innovation and trusted quality across kitchenware, lunch and hydration products, picnicware, gardenware, baby products, brushware […]
READ ON

Innovation by Design

For decades, Retracta Industrial Hose Reels have been recognised as the iconic benchmark for performance and reliability across its operating markets, both here and internationally. With a long history of innovation and design, Macnaught has developed an exciting new range of Retracta reels specifically designed and engineered for the most demanding applications in markets spanning […]
READ ON

#PMInspiredbyTunick – Rude Food Activation For Prahran Market

In May, news broke that acclaimed photographer Spencer Tunick would be returning to Melbourne to shoot one of his world-famous “mass nude” photos at the Woolworths in Prahran. Back and forth between Woolworths and the photographer around approval made national headlines for the event, and Prahran Market decided that they wanted in as well. They […]
READ ON

A New Website For Lucky

This past month, we launched the brand new Lucky nuts website for Select Harvests. A long-term client of ours, we’re proud to have helped them with the next element of their digital presence. Lucky came to us with an acknowledgement that their ten-year-old website was outdated and lacking in many of the modern features that […]
READ ON

One Market One Community

Markets tend to be a microcosm of Australian society. They bring together all walks of life, colour and creed. Australian urban communities have changed during the last decade. Prahran and its surrounding suburbs reflect that change with a new mix of residents of different nationalities. Prahran market, with its diverse range of products, becomes an […]
READ ON

New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decision to implement a name change had to be carefully managed. […]
READ ON

Biosecurity passenger videos ready to launch

In July 2017 Faith tendered and won a federal government project for the Department of Agriculture and Water Resources, to create a range of videos for incoming international air passengers on Biosecurity and the laws as to what was acceptable to bring into Australia. The videos had to be shot in English, Mandarin and Hindu. […]
READ ON

Décor continues its new product push

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magazine ads that will appear over the spring and summer period in a […]
READ ON

Minimax turns 50!

2017 marks the 50th Anniversary of Minimax, a milestone they are so proud to have achieved. To celebrate in style, Minimax held a cocktail party at their newly refurbished Toorak store on September 14th with their suppliers and loyal customers. To coordinate with these celebrations, Faith created a Minimax 50 year logo lockup to appear across […]
READ ON

June Jeep Sales on the up

A tough retail market saw a change of tactics with Melbourne based client City Jeep during June. Rather than just doing the normal EOFY offer, City Jeep used a combination of a ‘minimum trade-in offer’ and ‘free servicing’ to boost its new car and demo sales with positive results. Margins are tight in the car […]
READ ON

Truffle Time at Prahran

A new urban landscape is just one of the challenges for Prahran Market in an increasingly competitive retail food sector. With the growth of a younger demographic, high-density living and more people looking to live closer to the city, demographic change is a constant for the Prahran Market. Given the dynamic landscape, expanding the appeal […]
READ ON

Turn Towing into Gliding

AL-KO, the world leader in caravan chassis and suspension technology, recently announced the launch of AL-KO Enduro™ Touring – a revolutionary new product that provides enhanced comfort, control and durability of independent trailing arm suspension for touring caravans and camper trailers. The brief to Faith was simple. Create a captivating visual idea that would immediately […]
READ ON

Investing in quality content

When it comes to content, the Faith team know the power it can have in providing real impetus to a brand’s marketing mix. Facebook has been the prime ingredient with social media networks, but more recently Instagram has become one of the fastest growing networks for brands to invest in as part of their marketing […]
READ ON

Preparing for the Wedding Season

The Wedding List Co is a premium Australia wide online gift registry and wishing well. Recently acquired by the Homewares Group, the Wedding List Co is enjoying a boost in its profile and conversions thanks to a highly targeted strategy of print and digital. The Faith Agency has been involved in preparing for the key […]
READ ON

Recycal scraps its approach

Last year Recycal decided to take a new approach with its digital footprint, developing a mobile site for its retail cash customers and embarking on a new corporate approach with its desktop site.  The new mobile site went live in January with Faith working with the management team to deliver an intuitive menu, which made […]
READ ON

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands. Retail campaigns covering television, radio, press, and […]
READ ON

City Jeep looks for more drive

Car retailing has never been more challenging. A proliferation of models and severe discounting has seen the ‘dynamic’ change a lot in the last twelve months. It is in this environment that Faith has been appointed to work with one of Victoria’s largest Jeep dealerships, City Jeep, across a diverse range of communication channels. Faith’s […]
READ ON

Easy to navigate new BP tool for truckies

Ensuring truck operators know about the different services available at truck friendly BP service stations at a national and state level might seem an easy task, but there were some challenges in creating a user friendly pdf that was totally interactive and easy to use. A series of simple graphic icons were created for each […]
READ ON

Event Marketing: Connecting with Consumers

As advertisers, we are always looking for the best way to engage with consumers and create a memorable impression. And with all the advertising noise these days it’s important to find a way to target specific individuals or groups, grab their attention and leave a resonating impression. Through event marketing you can do just that […]
READ ON

Decor Match Ups

Recently, diversified home wares brand Décor approached Faith to do some work on a new range of glass match up lids and storage containers to complement their existing range, as well as a new range of ovenware baking dishes, with real seal lids that were airtight and leak proof, providing some real innovation into the […]
READ ON

Day of the Dad

Father’s Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father’s Day noise, Faith used ‘Dad humour’ as the focus for the integrated campaign. This approach was developed across catalogue creative, in-store POS, video content and an online promotion. To generate further cut-through, along with […]
READ ON

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