eCommerce

Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purch…
Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of cour…
Towards the end of 2022, Faith began working collaboratively with Organic Crew, a sustainable, ethical and organic women’s apparel brand based on the Mornington Peninsula. Faith was tasked with the goal of improving return on ads spend (ROAS). When …
Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region.  Offering a complete tyre and auto so…
February was a major month for the Faith Digital team with the culmination of almost six months work with the launch of the new homyped website on the Magento platform. Whilst the original ‘Wordpress’ site had served the company well, the growth o…
Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purchase relationship via e-commerce channels or company owned stores. It bypasses the wholesale intermediaries and […]
Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of course, delivery. In April 2024, Adriatic Furniture ran a Motion Recliner Sale, aiming to highlight the latest […]
Towards the end of 2022, Faith began working collaboratively with Organic Crew, a sustainable, ethical and organic women’s apparel brand based on the Mornington Peninsula. Faith was tasked with the goal of improving return on ads spend (ROAS). When we commenced working with the brand, Organic Crew’s ROAS was a little over 1:1. Beyond this […]
Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region.  Offering a complete tyre and auto solution, BestDrive has been a leading retail brand in Europe and Asia since 2006 and is the […]
In March 2020, Prahran Market turned to eCommerce to keep its customers engaged during the coronavirus pandemic. For over 150 years, Melbourne’s oldest market has conducted their business deep in the heart of Prahran, where hundreds of traders offer their quality products to customers not just from Melbourne’s inner east, but to Melbournians across the […]
One of the most encouraging things about the current coronavirus crisis is the number of businesses who are pivoting to an online business model, allowing them to reach their customers through social distancing measures. Whether these businesses are grocers, retailers, schools, or servicing many other industries, the move to online practices is very encouraging. Obviously, […]
February was a major month for the Faith Digital team with the culmination of almost six months work with the launch of the new homyped website on the Magento platform. Whilst the original ‘Wordpress’ site had served the company well, the growth of online sales and the need to meet the needs of a more […]

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