Marketing Strategy

Digital Advertising Activities | Calvary

The Faith Agency has had a long-standing relationship with Calvary (formerly known as Japara), working with them for close to 10 years. Central to that connection has been our media activities, managing various campaigns across a variety of platforms…
READ ON

The Sad Demise of Tupperware

Most of us at some time in our life will have been exposed to Tupperware plastic containers. In cupboards around the country, squirrelled away there will likely be an old plastic container or plastic salt cellar with the iconic Tupperware brand name.…
READ ON

Faith Thinking | Nike Goes Back To The Future!

Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purch…
READ ON

Britex | Social Media Influencer Marketing

One of the growing parts of The Faith Agency’s social media management platform is Influencer Management. It’s undeniable now that brands need to partner with influencers across a variety of platforms in order to maximise the impact of their messagin…
READ ON

Adriatic Furniture | Motion Recliner Sale

Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of cour…
READ ON

TV or Meta- Who will win in 2024

The reporting season has already shown the difficulties facing many media companies.  Seven West Media groups results were disappointing and reflected the softness of the television market.  Seven West’s shares fell 14 percent to 24 cents, its lowest…
READ ON

Britex | Everyday Uh-Ohs With Chantel Mila

Having worked with Britex for over a year, initially pushing a new creative concept for their 3in1 Deep Cleaning Machine hire product, we were then tasked with a new challenge: promoting their range of in-home cleaning products available from superma…
READ ON

Organic Crew | Case Study 2023

Towards the end of 2022, Faith began working collaboratively with Organic Crew, a sustainable, ethical and organic women’s apparel brand based on the Mornington Peninsula. Faith was tasked with the goal of improving return on ads spend (ROAS). When …
READ ON

Customer Service Does Matter

Following the recent interest rate hikes, I decided to contact my bank about opportunities to move my money into a higher interest account.  I decided to ring first. Not a great idea.  45 minutes later, numerous rotations of the same song, and I was …
READ ON

Reprinted from Ad News

Set to entice new generations to enjoy the rich, full flavoured Rosella. \https://www.youtube.com/watch?v=8KmFJjDEJSE Soup brand of 125 years, Rosella, is looking to expand its reach to a new generation of soup lovers. Rosella recently made th…
READ ON

Prahran Market Rebranded

In July 2021, we completed work on a refined look for Melbourne’s iconic Prahran Market. We’ve been working with the team there for over 10 years, and in that time, we’ve been lucky enough to assist with various rebrands at different points, yet it w…
READ ON

Toorak Village Voice

In April 2021, Faith completed work on a brand-new marketing initiative with the Toorak Village Traders Association, a 20-page high-end booklet distributed to local post boxes as well as in individual stores along Toorak Road. Faith has significan…
READ ON

Faith Welcomes BestDrive & Ryan Carlisle Thomas

Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region.  Offering a complete tyre and auto so…
READ ON

Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabe…
READ ON

Lucky Smart Snax Relaunch

The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a selection of new blends and packaging designs. Lucky develop…
READ ON

Welcome to Beauty Connections!

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely w…
READ ON

Minimax ‘Noël’ Catalogue – 2018 Finalist

For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style,…
READ ON

Updates To Décor Packaging

Décor has been making the everyday lives of Australians more enjoyable and easier for years, with beautiful homewares that are functional, affordable and made to last. Founded in Melbourne in 1958, Décor has built its reputation on design excellen…
READ ON

Behind The Scenes With Lucky Nuts

As a part of the new website development for Lucky nuts and Select Harvests, we also undertook a series of photo shoots to develop some incredible new food shots for the site. Working with Port Melbourne-based photographer, Grant Cutelli, and food…
READ ON

Innovation by Design

For decades, Retracta Industrial Hose Reels have been recognised as the iconic benchmark for performance and reliability across its operating markets, both here and internationally. With a long history of innovation and design, Macnaught has devel…
READ ON

A New Website For Lucky

This past month, we launched the brand new Lucky nuts website for Select Harvests. A long-term client of ours, we’re proud to have helped them with the next element of their digital presence. Lucky came to us with an acknowledgement that their ten…
READ ON

One Market One Community

Markets tend to be a microcosm of Australian society. They bring together all walks of life, colour and creed. Australian urban communities have changed during the last decade. Prahran and its surrounding suburbs reflect that change with a new mix of…
READ ON

New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decis…
READ ON

Biosecurity passenger videos ready to launch

In July 2017 Faith tendered and won a federal government project for the Department of Agriculture and Water Resources, to create a range of videos for incoming international air passengers on Biosecurity and the laws as to what was acceptable to bri…
READ ON

Décor continues its new product push

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magaz…
READ ON

Recycal gears up in Tasmania

With a significant capital expenditure program to consolidate their position as Tasmania's leading scrap metal recycler, Recycal are using television advertising to build their brand to both retail and corporate audiences. The two 15 -second commerci…
READ ON

Minimax turns 50!

2017 marks the 50th Anniversary of Minimax, a milestone they are so proud to have achieved. To celebrate in style, Minimax held a cocktail party at their newly refurbished Toorak store on September 14th with their suppliers and loyal customers. T…
READ ON

Expanding Nationally

Its been an exciting start to the new financial year for the Faith team with the development of an exciting new working relationship with Sydney based Macnaught. Macnaught was established in 1948 and has been designing and manufacturing premium qu…
READ ON

June Jeep Sales on the up

A tough retail market saw a change of tactics with Melbourne based client City Jeep during June. Rather than just doing the normal EOFY offer, City Jeep used a combination of a ‘minimum trade-in offer’ and ‘free servicing’ to boost its new car and de…
READ ON

Truffle Time at Prahran

A new urban landscape is just one of the challenges for Prahran Market in an increasingly competitive retail food sector. With the growth of a younger demographic, high-density living and more people looking to live closer to the city, demographic ch…
READ ON

Turn Towing into Gliding

AL-KO, the world leader in caravan chassis and suspension technology, recently announced the launch of AL-KO Enduro™ Touring - a revolutionary new product that provides enhanced comfort, control and durability of independent trailing arm suspe…
READ ON

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for qua…
READ ON

City Jeep looks for more drive

Car retailing has never been more challenging. A proliferation of models and severe discounting has seen the ‘dynamic’ change a lot in the last twelve months. It is in this environment that Faith has been appointed to work with one of Victoria’s larg…
READ ON

Event Marketing: Connecting with Consumers

As advertisers, we are always looking for the best way to engage with consumers and create a memorable impression. And with all the advertising noise these days it’s important to find a way to target specific individuals or groups, grab their attenti…
READ ON

Day of the Dad

Father's Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father's Day noise, Faith used 'Dad humour' as the focus for the integrated campaign. This approach was developed across catalogue creative,…
READ ON

Digital Advertising Activities | Calvary

The Faith Agency has had a long-standing relationship with Calvary (formerly known as Japara), working with them for close to 10 years. Central to that connection has been our media activities, managing various campaigns across a variety of platforms. We want to highlight the work that we’ve undertaken with Calvary Aged Care to manage their […]
READ ON

The Sad Demise of Tupperware

Most of us at some time in our life will have been exposed to Tupperware plastic containers. In cupboards around the country, squirrelled away there will likely be an old plastic container or plastic salt cellar with the iconic Tupperware brand name.  80 years old it grew at a time of very different marketing strategies.  […]
READ ON

Britex | Bazaarvoice Digital Software Implementation

Word of mouth has always been crucial, and online reviews have become the most important form of it. But what do you do when you don’t have a strategy for maintaining or improving them? Britex Carpet Care identified a significant gap in their online reputation management, with thousands of reviews across major platforms like the […]
READ ON

Faith Thinking | Nike Goes Back To The Future!

Since writing a blog back in 2020 in relation to Nike’s direct-to-consumer (DTC) strategy, I’ve taken a keen interest in the company. As many would know, DTC is all about brands communicating directly with their customers and creating a direct purchase relationship via e-commerce channels or company owned stores. It bypasses the wholesale intermediaries and […]
READ ON

Faith Thinking | “Technology offers huge potential…”

With so much ‘noise’ with the recent federal budget and the worries around the escalating cost of living it would be remiss if we did not reflect on the technology opportunities that business currently has.  We are, despite the recent news of the Telstra retrenchments and the growth of consultant work as cost-cutting advisors, living […]
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Britex | Social Media Influencer Marketing

One of the growing parts of The Faith Agency’s social media management platform is Influencer Management. It’s undeniable now that brands need to partner with influencers across a variety of platforms in order to maximise the impact of their messaging. However, the ability to find the right influencers is critical. Working with Britex on their […]
READ ON

Exquisine | Content Marketing Strategy and Implementation

Beginning in July 2023, we commenced work with famed Australian dessert manufacturer, Exquisine. Well, we say famed, but really, they may seem like a total mystery to most FMCG customers. That’s because they aren’t B2C; they are a B2B dessert manufacturer, and their gorgeous creations are white labelled for sale by some of the country’s […]
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Adriatic Furniture | Motion Recliner Sale

Developing campaign material for clients such as Adriatic is an ongoing process. With a promotional calendar stretching well out into the future, there needs to be a disciplined, ordered approach to the development of concepts, execution and, of course, delivery. In April 2024, Adriatic Furniture ran a Motion Recliner Sale, aiming to highlight the latest […]
READ ON

TV or Meta- Who will win in 2024

The reporting season has already shown the difficulties facing many media companies.  Seven West Media groups results were disappointing and reflected the softness of the television market.  Seven West’s shares fell 14 percent to 24 cents, its lowest level since November 2020, with its capitalisation at $360 million compared to $740 million this time last […]
READ ON

Britex | Everyday Uh-Ohs With Chantel Mila

Having worked with Britex for over a year, initially pushing a new creative concept for their 3in1 Deep Cleaning Machine hire product, we were then tasked with a new challenge: promoting their range of in-home cleaning products available from supermarkets and other retailers. The range, initially labelled the “Specialty Range”, combined a slew of products […]
READ ON

Organic Crew | Case Study 2023

Towards the end of 2022, Faith began working collaboratively with Organic Crew, a sustainable, ethical and organic women’s apparel brand based on the Mornington Peninsula. Faith was tasked with the goal of improving return on ads spend (ROAS). When we commenced working with the brand, Organic Crew’s ROAS was a little over 1:1. Beyond this […]
READ ON

Unveiling “Everyday Uh-Ohs”: The Faith Agency’s Creative Triumph for Britex’s Everyday Range

In the world of household cleaning, mundane tasks can often be overlooked. However, we’ve taken a fresh approach with the latest venture for Britex: “Everyday Uh-Ohs”. For their Everyday range of cleaning products, these products, conveniently available at Bunnings, Coles, Woolworths, IGA, and various local supermarkets, now have a campaign that resonates with the everyday […]
READ ON

Customer Service Does Matter

Following the recent interest rate hikes, I decided to contact my bank about opportunities to move my money into a higher interest account.  I decided to ring first. Not a great idea.  45 minutes later, numerous rotations of the same song, and I was put on to someone who then conveniently told me I needed […]
READ ON

Reprinted from Ad News

Set to entice new generations to enjoy the rich, full flavoured Rosella. \https://www.youtube.com/watch?v=8KmFJjDEJSE Soup brand of 125 years, Rosella, is looking to expand its reach to a new generation of soup lovers. Rosella recently made the transition from canned soups to the environmentally positive Tetra Pak cartons. As part of its goal to secure greater market […]
READ ON

Prahran Market Rebranded

In July 2021, we completed work on a refined look for Melbourne’s iconic Prahran Market. We’ve been working with the team there for over 10 years, and in that time, we’ve been lucky enough to assist with various rebrands at different points, yet it was this opportunity that most filled us with excitement. Prahran Market […]
READ ON

Toorak Village Voice

In April 2021, Faith completed work on a brand-new marketing initiative with the Toorak Village Traders Association, a 20-page high-end booklet distributed to local post boxes as well as in individual stores along Toorak Road. Faith has significant experience in developing print collateral for brands, having developed the concept for and completed a number of […]
READ ON

Prahran Market Say Cheese 2020 – Gotta Have Faith

Prahran Market stands as Melbourne’s oldest continuous market. For over 150 years, they have been a destination for locals and visitors alike, providing incredible fresh produce, delicious cuisine and much more. Faith has been working with Prahran Market for more than 10 years, and in that time has seen their brand undergo several adjustments to […]
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MaxiTRANS & R U OK? Day 2020 – Gotta Have Faith

Now more than ever, mental health is one of the most important causes in our society. Far too many people have suffered in silence without support or encouragement to share how they are going. R U OK? aims to change this and has been doing so since 2009. Working with experts in suicide prevention and […]
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Faith Welcomes BestDrive & Ryan Carlisle Thomas

Joining the BestDrive team! BestDrive is the preferred retail channel of Continental Tyres of Australia and they have just appointed Faith to develop and support their marketing programs across the APAC region.  Offering a complete tyre and auto solution, BestDrive has been a leading retail brand in Europe and Asia since 2006 and is the […]
READ ON

ACCC Quad Bike Safety Campaign – Gotta Have Faith

The ACCC approached Faith for assistance to launch the new safety regulations that will apply to quad bikes from October 2020. Fundamental to the new regulations was to produce film content for use on websites and social media that explained the changes. The new regulations come with a requirement that roll bars will need to […]
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IT Networks’ New Website – Gotta Have Faith

In December 2019, Faith began working with managed IT service provider IT Networks to help design and develop their new website. For almost 30 years, IT Networks have been one of Melbourne’s leading managed service providers, working with businesses across Australia, particularly in the healthcare, financial services and not-for-profit industries. However, their biggest problem was […]
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MaxiTRANS Economic Stimulus Update Campaign – Gotta Have Faith

In March 2020, MaxiTRANS sought to leverage the recent Australian Government Stimulus Package into sustained business during the coronavirus pandemic. And Faith stepped up to assist with developing multiple campaigns around this Stimulus Package, along with a series of creative executions. The Brief In the mad rush during the initial weeks of the pandemic being […]
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Flatten The Curve – Ohio Department of Health – Faith Thinking

In early April 2020, the entire United States of America was grappling with the coronavirus pandemic. While many of the states had issued stay-at-home orders, there were rumblings for residents to be allowed out of their houses and back to their normal lives. The Brief Communicating the threat that coronavirus causes is, of course, challenging […]
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Prahran Market Food Lovers’ Direct – Gotta Have Faith

In March 2020, Prahran Market turned to eCommerce to keep its customers engaged during the coronavirus pandemic. For over 150 years, Melbourne’s oldest market has conducted their business deep in the heart of Prahran, where hundreds of traders offer their quality products to customers not just from Melbourne’s inner east, but to Melbournians across the […]
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3 Types of Businesses Benefiting from Mobile Applications – Gotta Have Faith

With more people working from home than ever before, you want to make sure that your service offering remains fully accessible and attainable for customers in these new environments. Designing and developing mobile applications can be a great way to do just this. As a full-service agency with significant digital credibility, Faith has helped countless […]
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Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabeth Street shut for pop-up traders on the day, and special ticketed events and other activities, ‘Say Cheese’ […]
READ ON

Lucky Smart Snax Relaunch

The Lucky Smart Snax range has been a popular mainstay of the dried fruit and nut aisle for several years, and in 2019 Lucky endeavoured to refresh and revitalise the product line with a selection of new blends and packaging designs. Lucky developed four new product SKUs: Lucky Smart Snax Mind & Body, Lucky Smart […]
READ ON

Welcome to Beauty Connections!

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely with the Beauty Connections team, Faith developed a highly targeted media strategy that supported Marc Anthony’s nationwide distribution through Coles.   […]
READ ON

Inside The Creative Process: Prahran Market Say Cheese 2018

For several years, Prahran Market has been leading the creative charge for markets in Melbourne, organising food-themed events throughout the year. From Sausage Fest to Truffle Fest, Prahran Market is the destination for food-passionate individuals, and the 2018 edition of their Cheese Festival was no exception. Account Director David, Account Manager Ben, Media Managers Megan […]
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Minimax ‘Noël’ Catalogue – 2018 Finalist

For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style, quality and uniqueness. Faith has worked with Minimax for several years now, having assisted in the […]
READ ON

Updates To Décor Packaging

Décor has been making the everyday lives of Australians more enjoyable and easier for years, with beautiful homewares that are functional, affordable and made to last. Founded in Melbourne in 1958, Décor has built its reputation on design excellence, product innovation and trusted quality across kitchenware, lunch and hydration products, picnicware, gardenware, baby products, brushware […]
READ ON

Behind The Scenes With Lucky Nuts

As a part of the new website development for Lucky nuts and Select Harvests, we also undertook a series of photo shoots to develop some incredible new food shots for the site. Working with Port Melbourne-based photographer, Grant Cutelli, and food stylist, Lisa La Barbera, our magnificent art director Frankie developed a clear and concise […]
READ ON

Innovation by Design

For decades, Retracta Industrial Hose Reels have been recognised as the iconic benchmark for performance and reliability across its operating markets, both here and internationally. With a long history of innovation and design, Macnaught has developed an exciting new range of Retracta reels specifically designed and engineered for the most demanding applications in markets spanning […]
READ ON

#PMInspiredbyTunick – Rude Food Activation For Prahran Market

In May, news broke that acclaimed photographer Spencer Tunick would be returning to Melbourne to shoot one of his world-famous “mass nude” photos at the Woolworths in Prahran. Back and forth between Woolworths and the photographer around approval made national headlines for the event, and Prahran Market decided that they wanted in as well. They […]
READ ON

A New Website For Lucky

This past month, we launched the brand new Lucky nuts website for Select Harvests. A long-term client of ours, we’re proud to have helped them with the next element of their digital presence. Lucky came to us with an acknowledgement that their ten-year-old website was outdated and lacking in many of the modern features that […]
READ ON

One Market One Community

Markets tend to be a microcosm of Australian society. They bring together all walks of life, colour and creed. Australian urban communities have changed during the last decade. Prahran and its surrounding suburbs reflect that change with a new mix of residents of different nationalities. Prahran market, with its diverse range of products, becomes an […]
READ ON

New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decision to implement a name change had to be carefully managed. […]
READ ON

Biosecurity passenger videos ready to launch

In July 2017 Faith tendered and won a federal government project for the Department of Agriculture and Water Resources, to create a range of videos for incoming international air passengers on Biosecurity and the laws as to what was acceptable to bring into Australia. The videos had to be shot in English, Mandarin and Hindu. […]
READ ON

Décor continues its new product push

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magazine ads that will appear over the spring and summer period in a […]
READ ON

Recycal gears up in Tasmania

With a significant capital expenditure program to consolidate their position as Tasmania’s leading scrap metal recycler, Recycal are using television advertising to build their brand to both retail and corporate audiences. The two 15 -second commercials capture the essence of the Recycal difference. Employing the iconic voice of John Flaus and some stylish imagery the […]
READ ON

Minimax turns 50!

2017 marks the 50th Anniversary of Minimax, a milestone they are so proud to have achieved. To celebrate in style, Minimax held a cocktail party at their newly refurbished Toorak store on September 14th with their suppliers and loyal customers. To coordinate with these celebrations, Faith created a Minimax 50 year logo lockup to appear across […]
READ ON

Behind the scenes – a social media photo shoot at Faith

With Facebook and Instagram now inundated with beautiful photography and videos, the fast-moving world of social media demands that brands provide more genuine and high quality content specifically produced for these platforms. It’s never been more important for brands to invest in this style of content that’s also current and highly relevant to their customers. […]
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Expanding Nationally

Its been an exciting start to the new financial year for the Faith team with the development of an exciting new working relationship with Sydney based Macnaught. Macnaught was established in 1948 and has been designing and manufacturing premium quality fluid measurement, fluid transfer and lubrication equipment for the agricultural, automotive, industrial, mining and transport […]
READ ON

June Jeep Sales on the up

A tough retail market saw a change of tactics with Melbourne based client City Jeep during June. Rather than just doing the normal EOFY offer, City Jeep used a combination of a ‘minimum trade-in offer’ and ‘free servicing’ to boost its new car and demo sales with positive results. Margins are tight in the car […]
READ ON

Truffle Time at Prahran

A new urban landscape is just one of the challenges for Prahran Market in an increasingly competitive retail food sector. With the growth of a younger demographic, high-density living and more people looking to live closer to the city, demographic change is a constant for the Prahran Market. Given the dynamic landscape, expanding the appeal […]
READ ON

Turn Towing into Gliding

AL-KO, the world leader in caravan chassis and suspension technology, recently announced the launch of AL-KO Enduro™ Touring – a revolutionary new product that provides enhanced comfort, control and durability of independent trailing arm suspension for touring caravans and camper trailers. The brief to Faith was simple. Create a captivating visual idea that would immediately […]
READ ON

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands. Retail campaigns covering television, radio, press, and […]
READ ON

City Jeep looks for more drive

Car retailing has never been more challenging. A proliferation of models and severe discounting has seen the ‘dynamic’ change a lot in the last twelve months. It is in this environment that Faith has been appointed to work with one of Victoria’s largest Jeep dealerships, City Jeep, across a diverse range of communication channels. Faith’s […]
READ ON

Event Marketing: Connecting with Consumers

As advertisers, we are always looking for the best way to engage with consumers and create a memorable impression. And with all the advertising noise these days it’s important to find a way to target specific individuals or groups, grab their attention and leave a resonating impression. Through event marketing you can do just that […]
READ ON

Day of the Dad

Father’s Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father’s Day noise, Faith used ‘Dad humour’ as the focus for the integrated campaign. This approach was developed across catalogue creative, in-store POS, video content and an online promotion. To generate further cut-through, along with […]
READ ON

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