Radio Advertising

Minimax | Paid Media Activity

For almost a decade, The Faith Agency has successfully managed the media strategy for leading Australian kitchenware retailer, Minimax. With a strong presence in Hobart, Melbourne, Geelong and Adelaide, Minimax utilises a targeted, data-driven approa…
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Prahran Market Say Cheese 2021

In October 2021, Prahran Market once again celebrated their annual Say Cheese festival, chockful of cheesy goodness, from cheese tastings, interactive cookalongs and the fourth annual Grilled Cheese Invitational. Unfortunately, due to the ongoing Vic…
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Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabe…
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June Jeep Sales on the up

A tough retail market saw a change of tactics with Melbourne based client City Jeep during June. Rather than just doing the normal EOFY offer, City Jeep used a combination of a ‘minimum trade-in offer’ and ‘free servicing’ to boost its new car and de…
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The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for qua…
READ ON

Minimax | Paid Media Activity

For almost a decade, The Faith Agency has successfully managed the media strategy for leading Australian kitchenware retailer, Minimax. With a strong presence in Hobart, Melbourne, Geelong and Adelaide, Minimax utilises a targeted, data-driven approach to media planning and buying in order to drive increased reach and engagement during their key promotional periods. During each […]
READ ON

Prahran Market Say Cheese 2021

In October 2021, Prahran Market once again celebrated their annual Say Cheese festival, chockful of cheesy goodness, from cheese tastings, interactive cookalongs and the fourth annual Grilled Cheese Invitational. Unfortunately, due to the ongoing Victorian lockdowns in October 2021, Say Cheese was run as an online-only event, but Faith was there once more to assist […]
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Prahran Market Food Lovers’ Direct – Gotta Have Faith

In March 2020, Prahran Market turned to eCommerce to keep its customers engaged during the coronavirus pandemic. For over 150 years, Melbourne’s oldest market has conducted their business deep in the heart of Prahran, where hundreds of traders offer their quality products to customers not just from Melbourne’s inner east, but to Melbournians across the […]
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Prahran’s 2019 Say Cheese Festival

One of Prahran Market’s most popular annual events is the ‘Say Cheese Festival’. A range of cheese-related goodies, that celebrated all things cheese was developed by market management and the individual traders. With a significant portion of Elizabeth Street shut for pop-up traders on the day, and special ticketed events and other activities, ‘Say Cheese’ […]
READ ON

June Jeep Sales on the up

A tough retail market saw a change of tactics with Melbourne based client City Jeep during June. Rather than just doing the normal EOFY offer, City Jeep used a combination of a ‘minimum trade-in offer’ and ‘free servicing’ to boost its new car and demo sales with positive results. Margins are tight in the car […]
READ ON

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands. Retail campaigns covering television, radio, press, and […]
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ASG Back to School national campaign goes live

The Australian Scholarship Group recently appointed Faith to handle their digital and mainstream advertising activities for Australia and New Zealand. The ASG business model builds on 40 years of helping over 520,000 children achieve their education goals through their range of funding and service products. The new campaign highlights how ASG can support children’s education […]
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