TVC

Rosella | Creative Development & Campaign Reflection

FMCG

It can be hard in the dark of night, reflecting on former glories and wishing to relive them. One such reflection brought me back to our time working with Rosella. An iconic Australian retail brand resurrected and resuscitated by Dan Presser and Sabr…

TV or Meta- Who will win in 2024

The reporting season has already shown the difficulties facing many media companies. Seven West Media groups results were disappointing and reflected the softness of the television market. Seven West’s shares fell 14 percent to 24 cents, its lowest…

Devondale Sparkling Beverages | New Packaging Launch

FMCG

We’re taking 3 steps back with this one before we sprint ahead with exciting projects in the coming weeks. Let’s throwback to August 2021 when Devondale unveiled a fresh look for their Sparkling Apple Juice and tasked Faith with helping craft the lau…

Stringer Clark | (Re)Introducing Dave

Professional Services

Stringer Clark's iconic animated character, Dave, is brought into the 21st century with this latest campaign for the region law firm. Produced in partnership with Melbourne Animation Studio, Creativa, this campaign utilises Dave more as a spokesperso…

Luv-A-Duck | What It Takes To Cook Duck

TVC

FMCG

Highlighting series of TVCs produced last year for Australian Duck Manufacturer, Luv-A-Duck, Faith pitched and won the business presenting the new positioning line, "Delicious Duck. No Fuss." With strategic understanding that this would connect with …

Adriatic and Faith couldn’t wait

TVC

Retail

Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client and film production house. View BandT Article …

It’s time to ‘Live the Music’

Events

Recently we were given the opportunity to develop a new brand architecture for the NFP Port Fairy Spring Music Festival. The festival has been unable to be held for two years because of C…

Devondale Naturally Refreshes Any Occasion

FMCG

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the …

Stringer Clark – An Icon of Western Victoria

Professional Services

There aren’t too many law firms with a documented history that extends for more than 100 years across the Western Region of Victoria. Stringer Clark, who established its first office in the coastal town of Portland, now has 8 offices working with loc…

ACCC Quad Bike Safety Campaign – Gotta Have Faith

Government

The ACCC approached Faith for assistance to launch the new safety regulations that will apply to quad bikes from October 2020. Fundamental to the new regulations was to produce film content for use on websites and social media that explained the chan…

Flatten The Curve – Ohio Department of Health – Faith Thinking

In early April 2020, the entire United States of America was grappling with the coronavirus pandemic. While many of the states had issued stay-at-home orders, there were rumblings for residents to be allowed out of their houses and back to their norm…

Welcome to Beauty Connections!

Retail

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely w…

Lucky Christmas Campaign 2018: Lucky Makes Perfect

FMCG

Christmas is a very big time for FMCG brands, and this is especially so for Lucky. The nut market in Australia grows exponentially in size over the months of November and December, with festive baking driving customers to the supermarket aisles. For …

New era and Brand for Your Habitat

Retail

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decis…

Biosecurity passenger videos ready to launch

Government

In July 2017 Faith tendered and won a federal government project for the Department of Agriculture and Water Resources, to create a range of videos for incoming international air passengers on Biosecurity and the laws as to what was acceptable to bri…

Décor continues its new product push

FMCG

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magaz…

Recycal gears up in Tasmania

With a significant capital expenditure program to consolidate their position as Tasmania's leading scrap metal recycler, Recycal are using television advertising to build their brand to both retail and corporate audiences. The two 15 -second commerci…

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for qua…

Rosella | Creative Development & Campaign Reflection

Client Work

FMCG

It can be hard in the dark of night, reflecting on former glories and wishing to relive them. One such reflection brought me back to our time working with Rosella. An iconic Australian retail brand resurrected and resuscitated by Dan Presser and Sabrands, we were approached by the brand way back in 2021 to assist with creative development services as well as TVC development and had a short but fruitful relationship.

TV or Meta- Who will win in 2024

Faith Thinking

The reporting season has already shown the difficulties facing many media companies. Seven West Media groups results were disappointing and reflected the softness of the television market. Seven West’s shares fell 14 percent to 24 cents, its lowest level since November 2020, with its capitalisation at $360 million compared to $740 million this time last […]

Devondale Sparkling Beverages | New Packaging Launch

Client Work

FMCG

We’re taking 3 steps back with this one before we sprint ahead with exciting projects in the coming weeks. Let’s throwback to August 2021 when Devondale unveiled a fresh look for their Sparkling Apple Juice and tasked Faith with helping craft the launch campaign for both the product and the brand. Devondale, known for the rich […]

Stringer Clark | (Re)Introducing Dave

Client Work

Professional Services

Stringer Clark’s iconic animated character, Dave, is brought into the 21st century with this latest campaign for the region law firm. Produced in partnership with Melbourne Animation Studio, Creativa, this campaign utilises Dave more as a spokesperson, highlighting all the benefits that clients receive when working with Stringer Clark.

Luv-A-Duck | What It Takes To Cook Duck

Client Work

FMCG

Highlighting series of TVCs produced last year for Australian Duck Manufacturer, Luv-A-Duck, Faith pitched and won the business presenting the new positioning line, “Delicious Duck. No Fuss.” With strategic understanding that this would connect with the brand’s existing customer base as well as potential new customers, we worked closely with the client and Melbourne Production […]

Adriatic and Faith couldn’t wait

Retail

Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client and film production house. View BandT Article Adriatic Furniture & Faith Just Couldn’t Wait!

It’s time to ‘Live the Music’

Client Work

Events

Recently we were given the opportunity to develop a new brand architecture for the NFP Port Fairy Spring Music Festival. The festival has been unable to be held for two years because of COVID. Under the guidance of Artistic Directors, Monica Curro, and Stefan Cassomenos a musical program has been developed which is regenerative in […]

Devondale Naturally Refreshes Any Occasion

Client Work

FMCG

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the Australian household, with a long brand heritage of delivering fresh sparkling apple juice […]

Stringer Clark – An Icon of Western Victoria

Client Work

Professional Services

There aren’t too many law firms with a documented history that extends for more than 100 years across the Western Region of Victoria. Stringer Clark, who established its first office in the coastal town of Portland, now has 8 offices working with local communities throughout the region. With a well-deserved and recognised positioning as “Truly […]

ACCC Quad Bike Safety Campaign – Gotta Have Faith

Client Work

Government

The ACCC approached Faith for assistance to launch the new safety regulations that will apply to quad bikes from October 2020. Fundamental to the new regulations was to produce film content for use on websites and social media that explained the changes. The new regulations come with a requirement that roll bars will need to […]

Flatten The Curve – Ohio Department of Health – Faith Thinking

Faith Thinking

In early April 2020, the entire United States of America was grappling with the coronavirus pandemic. While many of the states had issued stay-at-home orders, there were rumblings for residents to be allowed out of their houses and back to their normal lives. The Brief Communicating the threat that coronavirus causes is, of course, challenging […]

Welcome to Beauty Connections!

Client Work

Retail

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely with the Beauty Connections team, Faith developed a highly targeted media strategy that supported Marc Anthony’s nationwide distribution through Coles. […]

Lucky Christmas Campaign 2018: Lucky Makes Perfect

Client Work

FMCG

Christmas is a very big time for FMCG brands, and this is especially so for Lucky. The nut market in Australia grows exponentially in size over the months of November and December, with festive baking driving customers to the supermarket aisles. For years, Lucky have trusted Faith to deliver outstanding Christmas campaigns to tap into […]

New era and Brand for Your Habitat

Client Work

Retail

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decision to implement a name change had to be carefully managed. […]

Biosecurity passenger videos ready to launch

Client Work

Government

In July 2017 Faith tendered and won a federal government project for the Department of Agriculture and Water Resources, to create a range of videos for incoming international air passengers on Biosecurity and the laws as to what was acceptable to bring into Australia. The videos had to be shot in English, Mandarin and Hindu. […]

Décor continues its new product push

Client Work

FMCG

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magazine ads that will appear over the spring and summer period in a […]

Recycal gears up in Tasmania

Client Work

With a significant capital expenditure program to consolidate their position as Tasmania’s leading scrap metal recycler, Recycal are using television advertising to build their brand to both retail and corporate audiences. The two 15 -second commercials capture the essence of the Recycal difference. Employing the iconic voice of John Flaus and some stylish imagery the […]

The Joy of Retail

Client Work

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands. Retail campaigns covering television, radio, press, and […]

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