TVC

Video Content Development | Britex Carpet Care

As we all know, the never-ending need for ‘content’ can be a laborious and frustrating challenge for many businesses. And to be honest, it’s no different when you’re an agency working for clients. Constant posting on social media requires new images …
READ ON

TV or Meta- Who will win in 2024

The reporting season has already shown the difficulties facing many media companies.  Seven West Media groups results were disappointing and reflected the softness of the television market.  Seven West’s shares fell 14 percent to 24 cents, its lowest…
READ ON

Luv-A-Duck | What It Takes To Cook Duck

Highlighting series of TVCs produced last year for Australian Duck Manufacturer, Luv-A-Duck, Faith pitched and won the business presenting the new positioning line, "Delicious Duck. No Fuss." With strategic understanding that this would connect with …
READ ON

Adriatic and Faith couldn’t wait

Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client and film production house. View BandT Article …
READ ON

Devondale Naturally Refreshes Any Occasion

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the …
READ ON

Welcome to Beauty Connections!

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely w…
READ ON

Lucky Christmas Campaign 2018: Lucky Makes Perfect

Christmas is a very big time for FMCG brands, and this is especially so for Lucky. The nut market in Australia grows exponentially in size over the months of November and December, with festive baking driving customers to the supermarket aisles. For …
READ ON

New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decis…
READ ON

Biosecurity passenger videos ready to launch

In July 2017 Faith tendered and won a federal government project for the Department of Agriculture and Water Resources, to create a range of videos for incoming international air passengers on Biosecurity and the laws as to what was acceptable to bri…
READ ON

Décor continues its new product push

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magaz…
READ ON

Recycal gears up in Tasmania

With a significant capital expenditure program to consolidate their position as Tasmania's leading scrap metal recycler, Recycal are using television advertising to build their brand to both retail and corporate audiences. The two 15 -second commerci…
READ ON

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for qua…
READ ON

Day of the Dad

Father's Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father's Day noise, Faith used 'Dad humour' as the focus for the integrated campaign. This approach was developed across catalogue creative,…
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Homesafe Wealth Release Launches New Client Testimonial Campaign via Burninghouse and The Faith Agency

Homesafe Wealth Release has launched its new TVC campaign highlighting real customers speaking about their experiences, created in collaboration with content production company Burninghouse and Melbourne advertising agency, The Faith Agency. Since 2005, Homesafe Wealth Release has helped older Australians access the equity in their homes through a unique debt free solution that has proven […]
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Video Content Development | Britex Carpet Care

As we all know, the never-ending need for ‘content’ can be a laborious and frustrating challenge for many businesses. And to be honest, it’s no different when you’re an agency working for clients. Constant posting on social media requires new images and videos to be produced on a regular basis. Of course, it’s not always […]
READ ON

Devondale “Adds Real Sparkle” With New Campaign via The Faith Agency

Devondale Beverages has launched its new Sparkler range of fruit based sparkling drinks with a bold commercial created in collaboration with Melbourne advertising agency, The Faith Agency. New Devondale Sparklers. Real Grape. Real Mango. They say they add a refreshing sparkle to any occasion. But what is that sparkle? Who are ‘they’? And what is […]
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Rosella | Creative Development & Campaign Reflection

It can be hard in the dark of night, reflecting on former glories and wishing to relive them. One such reflection brought me back to our time working with Rosella. An iconic Australian retail brand resurrected and resuscitated by Dan Presser and Sabrands, we were approached by the brand way back in 2021 to assist with creative development services as well as TVC development and had a short but fruitful relationship.
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TV or Meta- Who will win in 2024

The reporting season has already shown the difficulties facing many media companies.  Seven West Media groups results were disappointing and reflected the softness of the television market.  Seven West’s shares fell 14 percent to 24 cents, its lowest level since November 2020, with its capitalisation at $360 million compared to $740 million this time last […]
READ ON

Devondale Sparkling Beverages | New Packaging Launch

We’re taking 3 steps back with this one before we sprint ahead with exciting projects in the coming weeks. Let’s throwback to August 2021 when Devondale unveiled a fresh look for their Sparkling Apple Juice and tasked Faith with helping craft the launch campaign for both the product and the brand. Devondale, known for the rich […]
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Stringer Clark | (Re)Introducing Dave

Stringer Clark’s iconic animated character, Dave, is brought into the 21st century with this latest campaign for the region law firm. Produced in partnership with Melbourne Animation Studio, Creativa, this campaign utilises Dave more as a spokesperson, highlighting all the benefits that clients receive when working with Stringer Clark.
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Luv-A-Duck | What It Takes To Cook Duck

Highlighting series of TVCs produced last year for Australian Duck Manufacturer, Luv-A-Duck, Faith pitched and won the business presenting the new positioning line, “Delicious Duck. No Fuss.” With strategic understanding that this would connect with the brand’s existing customer base as well as potential new customers, we worked closely with the client and Melbourne Production […]
READ ON

Adriatic and Faith couldn’t wait

Teamwork is an essential part of developing a successful ad campaign. The development of a new awareness campaign for Adriatic was the result of a very successful collaboration between agency, client and film production house. View BandT Article Adriatic Furniture & Faith Just Couldn’t Wait!
READ ON

It’s time to ‘Live the Music’

Recently we were given the opportunity to develop a new brand architecture for the NFP Port Fairy Spring Music Festival.  The festival has been unable to be held for two years because of COVID.  Under the guidance of Artistic Directors, Monica Curro, and Stefan Cassomenos a musical program has been developed which is regenerative in […]
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Devondale Naturally Refreshes Any Occasion

In August 2021, Devondale launched brand-new packaging for their Sparkling Apple Juice product. Faith was briefed to create a launch campaign for the product and the brand as a whole. For over 50 years, Devondale Beverages have been a part of the Australian household, with a long brand heritage of delivering fresh sparkling apple juice […]
READ ON

Stringer Clark – An Icon of Western Victoria

There aren’t too many law firms with a documented history that extends for more than 100 years across the Western Region of Victoria. Stringer Clark, who established its first office in the coastal town of Portland, now has 8 offices working with local communities throughout the region. With a well-deserved and recognised positioning as “Truly […]
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ACCC Quad Bike Safety Campaign – Gotta Have Faith

The ACCC approached Faith for assistance to launch the new safety regulations that will apply to quad bikes from October 2020. Fundamental to the new regulations was to produce film content for use on websites and social media that explained the changes. The new regulations come with a requirement that roll bars will need to […]
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Flatten The Curve – Ohio Department of Health – Faith Thinking

In early April 2020, the entire United States of America was grappling with the coronavirus pandemic. While many of the states had issued stay-at-home orders, there were rumblings for residents to be allowed out of their houses and back to their normal lives. The Brief Communicating the threat that coronavirus causes is, of course, challenging […]
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Welcome to Beauty Connections!

Beauty Connections, a strategic management and distribution agency for beauty and wellness brands, recently appointed Faith to develop a national campaign for Marc Anthony, its international range of celebrity hair care products. Working closely with the Beauty Connections team, Faith developed a highly targeted media strategy that supported Marc Anthony’s nationwide distribution through Coles.   […]
READ ON

Lucky Christmas Campaign 2018: Lucky Makes Perfect

Christmas is a very big time for FMCG brands, and this is especially so for Lucky. The nut market in Australia grows exponentially in size over the months of November and December, with festive baking driving customers to the supermarket aisles. For years, Lucky have trusted Faith to deliver outstanding Christmas campaigns to tap into […]
READ ON

New era and Brand for Your Habitat

In the world of homewares, Your Habitat has given Tasmania the best, the latest and the most on-trend items from around the world for over 30 years. So as an iconic brand that has been an integral part of Tasmanian families for generations, the decision to implement a name change had to be carefully managed. […]
READ ON

Biosecurity passenger videos ready to launch

In July 2017 Faith tendered and won a federal government project for the Department of Agriculture and Water Resources, to create a range of videos for incoming international air passengers on Biosecurity and the laws as to what was acceptable to bring into Australia. The videos had to be shot in English, Mandarin and Hindu. […]
READ ON

Décor continues its new product push

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magazine ads that will appear over the spring and summer period in a […]
READ ON

Recycal gears up in Tasmania

With a significant capital expenditure program to consolidate their position as Tasmania’s leading scrap metal recycler, Recycal are using television advertising to build their brand to both retail and corporate audiences. The two 15 -second commercials capture the essence of the Recycal difference. Employing the iconic voice of John Flaus and some stylish imagery the […]
READ ON

The Joy of Retail

Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands. Retail campaigns covering television, radio, press, and […]
READ ON

Day of the Dad

Father’s Day is one of the busiest times of the year for Thrifty-Link Hardware. In order to break through the Father’s Day noise, Faith used ‘Dad humour’ as the focus for the integrated campaign. This approach was developed across catalogue creative, in-store POS, video content and an online promotion. To generate further cut-through, along with […]
READ ON

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